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ACTIONABLE BUSINESS STRATEGIES

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ARTICLES PUBLISHED WEEKLY

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EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I ARTICLES PUBLISHED WEEKLY | EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

Welcome to The DTS Files for Interior Designers

Business analysis, advice, CLIENT INSIGHTS and field notes for interior designers

The DTS Files is a library of expert insights for interior designers who want to work in a more streamlined, efficient way. Articles are based on real-world consulting experience, strategies I've personally implemented in design businesses across the US and Canada, and a perspective most business educators can't offer: I've been on both sides of the table, as a business consultant and as a luxury design client. Read more below.

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CLIENT EXPERIENCE Katie McFarlan CLIENT EXPERIENCE Katie McFarlan

Why Your Interior Design Clients Keep Requesting Revisions (and what to do about it)

If client revisions are eating into your profits and dragging out timelines, you’re not alone. Many interior designers struggle with clients who second-guess their selections, request endless changes, and hesitate to approve final designs. The good news?

This isn’t a “bad client” problem—it’s a process problem.

In this members-only post, I’m sharing exactly how to structure your design process to reduce revisions, set clear expectations, and ensure clients confidently approve your designs the first time.

Inside, I’ll share:

  • The one fix that will instantly cut down on unnecessary revisions (it happens before the presentation).

  • How to guide clients toward the best design decisions—without making them feel pressured.

  • The critical mistake designers make when presenting options (and why it leads to more second-guessing).

  • How to create a revision policy that protects your time, your profitability, and your sanity.

If you’re tired of endless reselecting, stretched-out timelines, and feeling like you’re losing control of your projects, this post will give you the exact framework to streamline your process and keep projects moving forward.

Upgrade to The DTS Files membership now to unlock my advice!

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CLIENT EXPERIENCE Katie McFarlan CLIENT EXPERIENCE Katie McFarlan

How to Apply Disney World’s Client Experience to Your Own Business

Disney World isn’t just an amusement park—it’s a masterclass in client experience. Every detail, from the first inquiry to the final farewell, is designed to create a seamless, high-touch, and wildly profitable customer journey.

Inside The DTS Files, we’re breaking down:

  • How Disney eliminates transactional friction to create a premium experience (and how you can, too)

  • The small onboarding tweak that builds excitement and reduces overwhelm for clients

  • Why Disney’s efficiency model is key to running a smoother, more profitable design process

  • How to extend the client experience beyond project completion for long-term loyalty

If you want to elevate your client experience and attract high-end clients who trust your process, upgrade to The DTS Files for full access.

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SYSTEMS & OPS, HIRING Katie McFarlan SYSTEMS & OPS, HIRING Katie McFarlan

Mistakes to Avoid When Hiring for your Interior Design Business

If you’re thinking about hiring but don’t know where to start (or you’ve made a bad hire before and want to avoid repeating the mistake), this post is for you. Growing a team is one of the fastest ways to scale your business—when done right. But hiring the wrong person? That’s expensive, stressful, and a total drain on your time.

Inside The DTS Files, I’m breaking down:

  • The #1 hiring mistake that slows down your business growth

  • Why searching for “another you” is hurting your hiring process

  • The biggest red flags to watch out for when interviewing candidates

  • The simple method to determine exactly who you should hire first

If you want to grow your team without the overwhelm, upgrade to The DTS Files for full access!

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CLIENT EXPERIENCE, MARKETING Katie McFarlan CLIENT EXPERIENCE, MARKETING Katie McFarlan

Why Professional Photography is Critical for Growing Your Interior Design Business

If you want to attract dream clients with big budgets who trust your expertise, you need to do this one thing—it’s the common thread among every multi-million dollar design firm I’ve worked with. And no, it’s not about networking harder, lowering your prices, or running paid ads.

Ew.

Inside The DTS Files, I’m breaking down:

  • The key investment that instantly elevates your credibility and makes clients eager to book

  • The biggest mistake designers make when showcasing their work online (and how to fix it)

  • The exact steps to ensure your portfolio attracts more of your best projects

  • How to track where your ideal clients are finding you—and use that data to land better leads

Want to transform your pipeline and start booking high-end projects consistently? Upgrade to The DTS Files for full access!

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

How to Use Loom Videos in your Interior Design Process to Enhance Client Experience

If you’re an interior designer looking for a simple way to cut down on endless back-and-forth emails, impress your clients, and streamline your entire design process, you need to incorporate video messaging into your workflow.

I use this one tool to personalize my own inquiry process, present deliverables, and provide high-touch client communication—without adding more to my plate. Inside The DTS Files, I share exactly how you can use video messaging to:

  • Deliver polished and professional proposals that help you book clients faster

  • Reduce client confusion and eliminate extra revisions

  • Train your team and document key processes for seamless operations

  • Onboard clients

  • Present your work

Want to see how top designers are using video to create a luxury experience (and how you can, too)? Upgrade to The DTS Files to unlock the full post.

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

The Top Client Facing Processes You Need in Your Interior Design Business

In order to successfully run a streamlined interior design business, it’s essential to have your client-facing processes nailed down. The corporate world often refers to processes as SOPS (Standard Operating Procedures), but most of my interior designers don’t–so I'll call them processes to keep it simple. 

In this article, I share the top client facing processes you need to map out in your business, how to create standard operating procedures, and where I would start with your business if you hired me 1:1.

Join The DTS Files for my advice and insights.

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HEAR FROM SOME OF OUR READERS:

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Looking for help with pricing?

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PRICING PLAYBOOK for INTERIOR DESIGNERS

Start with The Complete Guide to Pricing Your Design Services

Learn the most common pricing models used by interior designers, where each works best, and how to spot the signs that your current pricing structure needs to change.

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Need the documents behind a streamlined process?

The Design Library includes the client-facing investment guides, proposal templates, welcome guides, SOPs, questionnaires, contracts, and business tools we use and recommend for interior design firms.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
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SHOP WORKSHOPS & TRAININGS

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. The Workroom houses our focused trainings for interior designers on pricing, construction, service structure, business operations, and other areas we teach inside design firms

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
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JOIN 19,000+ DESIGNERS EVERY FRIDAY

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Proven strategies and tools to streamline and elevate your interior design business.