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ACTIONABLE BUSINESS STRATEGIES
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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY
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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
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Client Experience Tech Tip: How to Have Fewer In-Person Meetings
As much as we want to stop it, we are getting busier and busier. Our attention spans are getting shorter. Our need for instant gratification is growing by the minute (thanks Amazon Prime, Reels and Tiktok videos, smartphones, etc.).
People’s expectations are changing and they value convenience and ease. COVID forced a lot of this on businesses, and many companies grew because of offering online services, curbside pickup, and alternate delivery methods. ← so much so that they are now changing their business models entirely.
So what does this mean for your interior design business?
A Glimpse into Interior Design Licensing Legislation | Does Your State Require a License to Practice Interior Design?
You may have heard issues related to interior designer licensing or certification (read more about interior design certifications here), and it can all be a bit confusing. Additionally, licensing legislation for various occupations (including interior design) happens at the state level so the picture is slightly different in every state (plus the Canadian provinces). And, things are changing all the time with new interior design legislation being proposed (and sometimes repealed) every year. And, in some respects, this issue of interior design regulation is much different for those who work on commercial building projects than it is for those who work on residential projects.
In this post, we offer an overview of the current state of interior design legislation. To verify the legislative picture where you live and work, it is always best to check the professional licensing and registration website for interior design in your state. To do that …
Join The DTS Files for my advice and insights.
Dear Dakota | How Interior Designers Can Handle the “Discount” Conversation
Dear Dakota,
I presented the final design to my client along with the invoices for their rooms and they balked that there was no discount. I don't offer discounts or market anything about discounts. What do I do, and how do I prevent this from ever happening again?
Join The DTS Files for my advice and insights.
Client Experience Tech Tip: How to Keep Potential Clients ON Your Website
The client experience is so much more than cards and gifts. (LuAnn Nigara and I talked about this here when I was first on her podcast). Your client experience starts the second someone lands on your website. They are experiencing your company and what it's like to work with you, whether you are there with them or not.
So how do you make sure they start off on the right foot?
Make sure your website isn't turning people off or sending people away.
Dear Dakota | The Best Form of Additional Income for Interior Designers
Dear Dakota,
Outside of direct services, what is the best form of additional income for interior designers? What avenue is the most profitable and worth pursuing for a company with three employees? Furniture sales? Passive income downloads? Courses? Affiliate income?
Join The DTS Files to see the advice I gave this designer.
Client Experience Tech Tip: How to Look Better on Zoom
An oldie but goodie! Although it may have come from necessity, Zoom meetings are sticking around for good.
For us, being a remote team who works with clients completely virtually, Zoom has been a great tool for our kick-off meetings, tech calls, and team meetings.
For our designers, we see them incorporating virtual meetings into their process to create efficiency and streamline the decision making process. It’s also a huge part of the process for our designers that provide a virtual or e-design service.
There’s just something so much more personal about meeting face to face, rather than just a phone call.
So, if you want to look better during Zoom meetings, they have a filter for that.
What’s the Difference Between an Investment Guide and a Welcome Guide?
One of the most common questions I receive and one of the biggest mistakes I see people make in their client process is confusing an Investment Guide and a Welcome Guide.
These are two completely different things with very different purposes. In today’s post, I’m sharing when to use each of these important documents and some common mistakes to avoid with each.
Dear Dakota | What Steps do I Need to Take to Build a Team for my Interior Design Business?
Dear Dakota,
In order, what steps do I need to take to be able to move forward and grow and build a team to help me realize my income goal and dream interior design business?
Join The DTS Files for my advice and insights.

ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS
My strategies have shaped the way thousands of interior designers and luxury service providers do business.
Inside The DTS Files, you’re getting the original insights straight from the source. Tested, refined, and backed by my experience working with 100+ design firms.
And because this is a members-only space, I can go deeper than ever before, sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

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PRICING PLAYBOOK for INTERIOR DESIGNERS
The Complete Guide to Pricing Your Design Services
Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:
the six most common pricing models for designers
who each one is best for, and
how to know if your pricing model is broken
NEED BUSINESS SUPPORT ASAP?
SHOP TEMPLATES
Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.
The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:
✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.
What took me years to refine can be in your inbox in minutes.
*for interior designers only, not interior design business coaches, consultants, mentors, strategists.
SHOP WORKSHOPS & TRAININGS
Learn from me and my team (comprised of industry experts and educators) all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school and are professors!
After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.
On-demand and live step-by-step trainings for your busy schedule.
*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS
You don’t need to overhaul everything. You just need to fix the right thing.
This 2-minute quiz will help you identify what’s holding you back and how to fix it.
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