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ACTIONABLE BUSINESS STRATEGIES
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ARTICLES PUBLISHED WEEKLY
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EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
| ACTIONABLE BUSINESS STRATEGIES I ARTICLES PUBLISHED WEEKLY | EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
Welcome to The DTS Files for Interior Designers
Business analysis, advice, CLIENT INSIGHTS and field notes for interior designers
The DTS Files is a library of expert insights for interior designers who want to work in a more streamlined, efficient way. Articles are based on real-world consulting experience, strategies I've personally implemented in design businesses across the US and Canada, and a perspective most business educators can't offer: I've been on both sides of the table, as a business consultant and as a luxury design client. Read more below.
Guest Interview Series: 3 Mistakes You're Making On Instagram That Attract The Wrong Clients with Marketing Interiors by ES
Welcome back to another edition of Dakota Design Company’s Guest Expert Interview series here on the blog. We’re so thrilled to share expertise from female business owners and leaders that run the gamut of the interior design industry – from interior photographers, to social media moguls, financial advisors, and branding experts.
Each of our expert guest bloggers were selected because they can share their unique insights and perspective on a range of topics that will help any interior designer take their trade and business to the next level. These experts are Dakota Design Company insiders, and many of them have worked directly with us and our clients in the past. We hope you enjoy this series and that it brings you new insights, tips, and tricks to add to your interior design toolbox!
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This week, we’re joined by Emanuela Schneider of Marketing Interiors by ES to discuss social media strategy for your business. You’ll learn about the best platforms to show up on to reach the right audience, content strategy, and mistakes to avoid that might cause you to attract the wrong audience on social media.
How to Get Interior Design Clients to Stop Calling You All.The.Time
A designer submitted a question that represents the frustration a lot of business owners contend with — how to free yourself from time-consuming and distracting (and sometimes incessant) phone calls during your workday, yet still be responsive and supportive to clients throughout the design process. Please note: this is NOT about getting potential clients to stop calling you (although, I have personal opinions on not giving anyone access to you until they’ve been screened…different post for a different day; this post is how to get paid clients to stop calling you all the time if that’s now how you prefer to communicate.
Join The DTS Files for my advice and insights.
Mastering Email Overload as an Interior Designer: How to Get Out Of All Those Emails
Do any of these sound familiar?
“I have 456 unopened emails in my inbox right now”
OR
"Clients are constantly emailing me."
OR
"My clients only want ME to respond to their issues, even though I have a team."
Yeah. I get it. Happens all the time. Clients want YOU and only YOU, even if it means higher billing, longer lead times, more team communication, greater inefficiencies, etc. You chose the profession of interior design because you love solving creative problems. But email seems to take up most of your workday sometimes, right?
If You Don’t Have Time to Post on Social, Try These Three Tips (From Wingnut Social)
I’m thrilled to introduce our first guest blog contributor, Darla Powell of Wingnut Social.
Darla is more than just an award-winning interior designer, podcast host, social media speaker, and former police detective. She’s also an adept unraveler of marketing secrets. Her down-to-earth style delivers smart, actionable information that’s relevant to real business owners—because she is one. Darla shares her expertise on Wingnut Social, a digital marketing and social media agency, with topics ranging from social media mastery (what really engages followers?—it’s probably not what you think), to how to build your brand from the ground up (how did she go from retired cop to one of the top five interior designers in Miami in less than sixteen months?—secrets will be revealed).
Darla shares her advice for making posting on social media less time-consuming, and for how to develop a social strategy when you have no time.
HEAR FROM SOME OF OUR READERS:
Looking for help with pricing?
PRICING PLAYBOOK for INTERIOR DESIGNERS
Start with The Complete Guide to Pricing Your Design Services
Learn the most common pricing models used by interior designers, where each works best, and how to spot the signs that your current pricing structure needs to change.
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SHOP TEMPLATES
Need the documents behind a streamlined process?
The Design Library includes the client-facing investment guides, proposal templates, welcome guides, SOPs, questionnaires, contracts, and business tools we use and recommend for interior design firms.
SHOP WORKSHOPS & TRAININGS
After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. The Workroom houses our focused trainings for interior designers on pricing, construction, service structure, business operations, and other areas we teach inside design firms
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