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ACTIONABLE BUSINESS STRATEGIES
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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
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Systems Myths Debunked | The Interior Design Business CEO Podcast with Desi Creswell
I'm so excited and honored to be featured on The Interior Design Business CEO Podcast with Desi Creswell. She and I chat about three common myths designers have that hold them back from implementing systems and processes.
Here's what we chatted through:
How to get your team and contractors on board with change (and what to do if they push back)
What process to fix first even when everything feels like a hot mess
How to narrow in on what to consume (and what to ignore) when you feel like everything must be perfect
I’d love for you to listen to the episode below and explore the three biggest myths about systems in your interior design business with us.
Dear Dakota | How Should Interior Designers Handle Post Installation Furniture Damages?
Dear Dakota,
What’s the best practice for handling requests from clients about furniture that shows wear and tear or gets damaged after a period of time from regular use after they’ve moved in and the project is finished? Seems our clients expect that everything we source should be durable, and if it’s not, we should address the issues no matter how long it’s been.
On the one hand, I understand the frustration that some pieces aren’t as durable, but on the other hand, the less durable pieces are often the ones that were sourced with budget in mind (per client's request) - so they are not custom pieces, and not manufactured with high-quality finishes. So it is not surprising that these issues come up.
Our contract states we are not responsible for quality defects, but clients still view us as being on the hook since we chose these items for them. However, we want to preserve the relationship so we often submit the claims to our vendors. Some will gladly send replacements, but others won't. I want our clients to have a good experience and love everything we choose for them - so I try to make sure even the budget items last - but there has to be a better way to move forward - I can't be on the hook forever.
I don't know how to tell my clients they can't expect me to be there forever to help replace items without paying me for the time.
I'd love to hear your insights.
Join The DTS Files for my advice and insights.
Dear Dakota: Should I Charge a Different Flat Fee for Interior Design Projects My Junior Designer Completes?
Dear Dakota,
Should I charge clients a different flat fee for projects my junior designer completes versus ones I complete?
Join The DTS Files for my advice and insights.
What To Do If Potential Interior Design Clients Can’t Afford Your Services
As an interior designer, have you ever had someone say to you, “I would just loooooooooove to work with you! Your style is exactly what I’m going for! But I just can’t afford you!”
When this happens, the people pleaser deep down inside of you may say, “Oh, I should really help this person” or “They NEED me!” or “I could give this person a good price, because it IS still revenue, right??”
WRONG!
Join The DTS Files for my advice and insights.
Pricing Tip: You Can’t Just Increase Your Rates
I'm anti "charge what you're worth" and "just double your price". LOL.
And if you follow anyone who is teaching how to run a business using bumper sticker mantras like these, I encourage you to find a professional who has experience running a business based on economics and data.
You can't just increase your pricing or charge $XXX because every other designer you know charges $XXX. Sure, that can give you some confidence around your pricing to know you're aligned with industry standards, but here's what's really key when it comes to pricing:
Join The DTS Files for my advice and insights.
Holding a Proposal Meeting to Present Your Interior Design Fees to Clients
After working with over 100 interior design businesses across the US and Canada, I’ve seen it all—luxurious and streamlined client experiences, and others that quietly sabotage a sale.
One practice I’m asked about often is whether designers should personally present the scope, contract, and design fee to potential clients. Is it helpful? Or does it add unnecessary steps?
This question sparked a real debate, so I asked my audience of interior designers to weigh in. In this post, I’m sharing what they said, what’s actually working (and what isn’t), and my own take on exactly when this tactic is smart—and when it backfires.
Want the full breakdown? Join The DTS Files to unlock this post.
Marketing Your Interior Design Business is NOT About You
I talk to a lot of designers who say, "UGH, I am terrible at marketing. I just HATE talking about myself."
let's all just pause for a minute.
pause....
....pause....
.....pause....
MARKETING IS NOT ABOUT YOU.
Join The DTS Files for my advice and insights.

ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS
My strategies have shaped the way thousands of interior designers and luxury service providers do business.
Inside The DTS Files, you’re getting the original insights straight from the source. Tested, refined, and backed by my experience working with 100+ design firms.
And because this is a members-only space, I can go deeper than ever before, sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

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PRICING PLAYBOOK for INTERIOR DESIGNERS
The Complete Guide to Pricing Your Design Services
Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:
the six most common pricing models for designers
who each one is best for, and
how to know if your pricing model is broken
NEED BUSINESS SUPPORT ASAP?
SHOP TEMPLATES
Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.
The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:
✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.
What took me years to refine can be in your inbox in minutes.
*for interior designers only, not interior design business coaches, consultants, mentors, strategists.
SHOP WORKSHOPS & TRAININGS
Learn from me and my team (comprised of industry experts and educators) all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school and are professors!
After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.
On-demand and live step-by-step trainings for your busy schedule.
*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS
You don’t need to overhaul everything. You just need to fix the right thing.
This 2-minute quiz will help you identify what’s holding you back and how to fix it.
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