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ACTIONABLE BUSINESS STRATEGIES

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ARTICLES PUBLISHED WEEKLY

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EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I ARTICLES PUBLISHED WEEKLY | EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

Welcome to The DTS Files for Interior Designers

Business analysis, advice, CLIENT INSIGHTS and field notes for interior designers

The DTS Files is a library of expert insights for interior designers who want to work in a more streamlined, efficient way. Articles are based on real-world consulting experience, strategies I've personally implemented in design businesses across the US and Canada, and a perspective most business educators can't offer: I've been on both sides of the table, as a business consultant and as a luxury design client. Read more below.

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SYSTEMS & OPS Katie McFarlan SYSTEMS & OPS Katie McFarlan

Should You Offer a Designer by Your Side Service to Interior Design Clients?

As an interior designer, I know you love the magic of designing a room from scratch, seeing it all the way through to the final installation, and professionally photographing it so you can showcase it in your portfolio. Designers tell me that executing an entire project soup-to-nuts, from initial conception through final staging IS the most fulfilling professional experience they have. 

But, sometimes—whether it’s your capacity and availability at a specific time, or whether your experience level means you don’t do full-scale projects, or whether your current clients do not have those all-encompassing needs—a full-service project format may just not be a service type that aligns with your business. 

Enter: a Designer by Your Side service.  

Join The DTS Files for my advice and insights.

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SYSTEMS & OPS Katie McFarlan SYSTEMS & OPS Katie McFarlan

Professional Ethics for Interior Designers: Using AI Imagery, Professional Communication, and Financial Responsibility

Why Talk About Professional Ethics & the Interior Design Industry?

The topic of professional ethics—acting in ways that embrace accountability, responsibility, and fairness—can be a tough (and nuanced) one to wrap your head around. 

Yes, we all (hopefully!) recognize the need to act with integrity in all of our professional exchanges—with clients, colleagues, and industry partners—but there is limited and sometimes ambiguous guidance to tell us how to do that. 

This is a serious and important topic, so I thought, let’s try to tackle it.

Join The DTS Files for my advice and insights.

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THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan

The Design Brief® | Why Interior Designers Are Dropping Master Bedroom from Their Floor Plans

If you've been paying attention, you may have noticed the term "Master" has quietly faded out of the interior design industry's vocabulary. A few years ago, HGTV stopped using "master bedroom," "master bathroom," and "master suite" in favor of "primary" or "main." Now, real estate sites like Zillow use "owner's suite" or "primary suite" to describe the largest bedroom in a home.

So why the change? To understand it fully, we need to look at a bit of history.

Join The DTS Files for my advice and insights.

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SYSTEMS & OPS Katie McFarlan SYSTEMS & OPS Katie McFarlan

Dear Dakota: How Much Time is Reasonable to Put into Preparing a Scope of Work for a Construction Project

An interior designer recently reached out to us with a frustration. She was in the process of putting together a scope of work for a full-service design project that involved construction, and she was spending quite a bit of time researching the answers to several questions about what could/should be done in this home to meet the homeowner’s needs.

This interior designer didn’t go into a lot of detail about the nature of the questions she was trying to get answers to, but, yes, in a project that involves construction, often there are several considerations that need to be evaluated before the project direction and full scope of work can be developed. 

The interior designer indicated she was putting in a LOT of uncompensated work merely to get a reasonable and workable SOW developed for her client.

Unpaid work???? Uh, no!

In a situation like this, where the appropriate design direction needs to be investigated, and questions need to be answered (perhaps getting conceptual pricing from contractors) BEFORE a SOW for a project can be definitively determined, a designer should ….

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SYSTEMS & OPS, PRICING Katie McFarlan SYSTEMS & OPS, PRICING Katie McFarlan

The Interior Designer’s Guide to Navigating Construction Costs with Clients

One of the questions interior designers ask us all the time is, “How should I help my client budget for their construction project?”

At Dakota Design Company, we're all about knowing your numbers and ensuring your clients have a full understanding of what their project will actually cost. 

Because let’s be real, there’s nothing worse than starting a project thinking it’ll be $40K, only to find out you’re actually looking at $150K by the time everything's done. 

No one wants to get hit with a surprise like that.

So, let’s dive into this: How do you help your clients budget for projects with construction?

Join The DTS Files for my advice and insights.

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THE DESIGN BRIEF, CONSTRUCTION Katie McFarlan THE DESIGN BRIEF, CONSTRUCTION Katie McFarlan

The Design Brief® | Construction Milestones that Require Interior Designer Signoff

Interior designers are well aware that completing all design decisions and documentation does not equate to the end of design effort for any given project. During actual construction, implementation, and installation, an interior designer remains actively involved in decisions, troubleshooting, coordination, and client communications. This phase is referred to as Construction Administration in the industry. 

Interior design projects range from those that involve construction (for which a building permit is required) to those that involve placement of furnishings only. Between major construction projects—such as a new home build or a major remodel to an existing home—and projects that involve new furniture pieces only, there is a whole range of different scopes. Here, we are talking about interior design projects that involve construction activities, which could include significant construction or just new finishes, cabinetry, or millwork, regardless of whether a building permit is needed. 

So, at what milestones during a residential construction project is it critical that an interior designer make a site visit to review completed work and provide approvals? 

Join The DTS Files for my advice and insights.

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DEAR DAKOTA, SYSTEMS & OPS Katie McFarlan DEAR DAKOTA, SYSTEMS & OPS Katie McFarlan

Dear Dakota | Should I Go Back to Interior Design School?

Dear Dakota,  

I am contemplating obtaining a 2-year interior design degree from a community college and would love your thoughts on whether the extra schooling would be worth my time. Although I am strong in many skills and have a Bachelor’s degree in another field, I do think I could benefit from the extra practice and knowledge that would be gained from school. How can I decide whether going back to school would be right for me?

Join The DTS Files for my advice and insights.

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Looking for help with pricing?

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PRICING PLAYBOOK for INTERIOR DESIGNERS

Start with The Complete Guide to Pricing Your Design Services

Learn the most common pricing models used by interior designers, where each works best, and how to spot the signs that your current pricing structure needs to change.

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SHOP TEMPLATES

Need the documents behind a streamlined process?

The Design Library includes the client-facing investment guides, proposal templates, welcome guides, SOPs, questionnaires, contracts, and business tools we use and recommend for interior design firms.

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SHOP WORKSHOPS & TRAININGS

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. The Workroom houses our focused trainings for interior designers on pricing, construction, service structure, business operations, and other areas we teach inside design firms

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
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Proven strategies and tools to streamline and elevate your interior design business.