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ACTIONABLE BUSINESS STRATEGIES
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ARTICLES PUBLISHED WEEKLY
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EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
| ACTIONABLE BUSINESS STRATEGIES I ARTICLES PUBLISHED WEEKLY | EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
Welcome to The DTS Files for Interior Designers
Business analysis, advice, CLIENT INSIGHTS and field notes for interior designers
The DTS Files is a library of expert insights for interior designers who want to work in a more streamlined, efficient way. Articles are based on real-world consulting experience, strategies I've personally implemented in design businesses across the US and Canada, and a perspective most business educators can't offer: I've been on both sides of the table, as a business consultant and as a luxury design client. Read more below.
How to Apply Disney World’s Client Experience to Your Own Business
Disney World isn’t just an amusement park—it’s a masterclass in client experience. Every detail, from the first inquiry to the final farewell, is designed to create a seamless, high-touch, and wildly profitable customer journey.
Inside The DTS Files, we’re breaking down:
How Disney eliminates transactional friction to create a premium experience (and how you can, too)
The small onboarding tweak that builds excitement and reduces overwhelm for clients
Why Disney’s efficiency model is key to running a smoother, more profitable design process
How to extend the client experience beyond project completion for long-term loyalty
If you want to elevate your client experience and attract high-end clients who trust your process, upgrade to The DTS Files for full access.
Why Professional Photography is Critical for Growing Your Interior Design Business
If you want to attract dream clients with big budgets who trust your expertise, you need to do this one thing—it’s the common thread among every multi-million dollar design firm I’ve worked with. And no, it’s not about networking harder, lowering your prices, or running paid ads.
Ew.
Inside The DTS Files, I’m breaking down:
The key investment that instantly elevates your credibility and makes clients eager to book
The biggest mistake designers make when showcasing their work online (and how to fix it)
The exact steps to ensure your portfolio attracts more of your best projects
How to track where your ideal clients are finding you—and use that data to land better leads
Want to transform your pipeline and start booking high-end projects consistently? Upgrade to The DTS Files for full access!
How to Use Loom Videos in your Interior Design Process to Enhance Client Experience
If you’re an interior designer looking for a simple way to cut down on endless back-and-forth emails, impress your clients, and streamline your entire design process, you need to incorporate video messaging into your workflow.
I use this one tool to personalize my own inquiry process, present deliverables, and provide high-touch client communication—without adding more to my plate. Inside The DTS Files, I share exactly how you can use video messaging to:
Deliver polished and professional proposals that help you book clients faster
Reduce client confusion and eliminate extra revisions
Train your team and document key processes for seamless operations
Onboard clients
Present your work
Want to see how top designers are using video to create a luxury experience (and how you can, too)? Upgrade to The DTS Files to unlock the full post.
The Top Client Facing Processes You Need in Your Interior Design Business
In order to successfully run a streamlined interior design business, it’s essential to have your client-facing processes nailed down. The corporate world often refers to processes as SOPS (Standard Operating Procedures), but most of my interior designers don’t–so I'll call them processes to keep it simple.
In this article, I share the top client facing processes you need to map out in your business, how to create standard operating procedures, and where I would start with your business if you hired me 1:1.
Join The DTS Files for my advice and insights.
How to Determine Your Client Gifting Strategy for Your Interior Design Clients
Are You Sending the Right Gifts to Your Interior Design Clients?
If client gifting feels like an afterthought—or worse, a last-minute scramble—it’s time to rethink your strategy. The right gift can elevate your client experience, strengthen relationships, and even increase referrals. But when should you send gifts? How much should you spend? And what should you absolutely avoid?
In this article, I’ll walk you through how to create a seamless, on-brand gifting strategy for your interior design business, including how to determine the perfect gifts, budget for them, and time them strategically.
Plus, I’ll share expert insights on why sending gifts at unexpected times (hint: NOT the holidays) can have a bigger impact.
Access the full article inside The DTS Files and ensure your client gifting strategy is aligned with your ideal clients and making an impact.
How to Package Your Interior Design Services
There are so many ways to structure a design intensive or design day style service and I’ve helped hundreds of interior designers structure this service in a profitable and streamlined way.
Find out:
How to structure a design day/design intensive service
Why design intensives or design day services are better than design consultations
Who this service is great for
Who this service is NOT great for
Join The DTS Files to read the full post.
HEAR FROM SOME OF OUR READERS:
Looking for help with pricing?
PRICING PLAYBOOK for INTERIOR DESIGNERS
Start with The Complete Guide to Pricing Your Design Services
Learn the most common pricing models used by interior designers, where each works best, and how to spot the signs that your current pricing structure needs to change.
NEED BUSINESS SUPPORT ASAP?
SHOP TEMPLATES
Need the documents behind a streamlined process?
The Design Library includes the client-facing investment guides, proposal templates, welcome guides, SOPs, questionnaires, contracts, and business tools we use and recommend for interior design firms.
SHOP WORKSHOPS & TRAININGS
After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. The Workroom houses our focused trainings for interior designers on pricing, construction, service structure, business operations, and other areas we teach inside design firms
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