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ACTIONABLE BUSINESS STRATEGIES

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ARTICLES PUBLISHED WEEKLY

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EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I ARTICLES PUBLISHED WEEKLY | EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

Welcome to The DTS Files for Interior Designers

Business analysis, advice, CLIENT INSIGHTS and field notes for interior designers

The DTS Files is a library of expert insights for interior designers who want to work in a more streamlined, efficient way. Articles are based on real-world consulting experience, strategies I've personally implemented in design businesses across the US and Canada, and a perspective most business educators can't offer: I've been on both sides of the table, as a business consultant and as a luxury design client. Read more below.

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CLIENT EXPERIENCE Katie McFarlan CLIENT EXPERIENCE Katie McFarlan

How Interior Designers Can Increase Profitability & Efficiency During the Design Phase

Interior design is both an art form and a professional business endeavor. It requires a combination of creativity, technical skills, and effective project management. As an interior designer, maximizing efficiency within your design process is crucial to delivering exceptional results and providing your clients with an enjoyable experience.

In this blog post, I’ll share a few ways interior designers can make their design process more efficient, enabling them to work smarter, improve their client experience, AND, for those who bill flat fee, increase their profitability. Woop woop. 

We’ll start from the very beginning, before the whole thing goes off the rails, then move through onboarding, concept phase, designing, and presenting. Here we go!

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SYSTEMS & OPS, CLIENT EXPERIENCE Katie McFarlan SYSTEMS & OPS, CLIENT EXPERIENCE Katie McFarlan

The Best CRM for Interior Designers: Honeybook vs. Dubsado

Running an interior design business means juggling clients, projects, and endless admin tasks—which can be time-consuming and overwhelming. Luckily, there are software solutions to help streamline these processes so you can focus more on designing beautiful spaces.

Two of the top client management tools for interior designers are HoneyBook and Dubsado. In our 1:1 services, we implement both, depending on the client’s needs. But which one is the right fit for your business?

In this post, we’ll compare HoneyBook and Dubsado, breaking down their key features, pricing, and ease of use so you can decide which platform suits your design business best.

Join The DTS Files for my advice and insights.

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CLIENT EXPERIENCE Katie McFarlan CLIENT EXPERIENCE Katie McFarlan

How to Decline Bad Fit Interior Design Projects

Have you ever been in a position where you knew you should decline a potential interior design project but weren't sure how to do it? Maybe you didn't have capacity, the project wasn't in your wheelhouse, the budget was too small, or your personalities clashed.

Or, maybe your instincts were telling you to RUN and you couldn't quite put your finger on what was off.

As a business owner in ANY industry, saying no and turning away business can be scary. However, I've found it's often MORE costly and damaging to your reputation in the long run when you say YES to projects that aren't a good fit. 

In this article, I'll share a few tips for turning down potential clients (and some simple ways to prevent bad-fit clients from making it past step one in your inquiry process).

Join The DTS Files for my advice and insights.

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CLIENT EXPERIENCE, PRICING Katie McFarlan CLIENT EXPERIENCE, PRICING Katie McFarlan

How to Price Your Interior Design Services: 6 Billing Models Explained

When determining how to price your residential interior design services, it’s important to understand the various pricing structures out there so you can choose the one that will work best for YOU.

In addition, there are other factors to consider like your location, your marketing, your experience level, whether you are sourcing retail vs. trade furnishings, your clients, your scopes, your client experience, your team, and so on.

While every designer I’ve worked with since 2017 prices a little bit differently, I’ve definitely seen consistent ranges among the most popular methods, as well as what I believe to be the pros and cons of each. 

*As a side note: my expertise lies in residential interior design businesses, not commercial, so keep that in mind as you read this post if you’re a commercial designer.

Six Pricing Models for Residential Interior Designers …

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

The #1 Inquiry Mistake to Avoid

I see a lot of designers who put this question on their contact form…and I think it’s a bad idea. You miss out on SO MUCH GOOD INFO and the ability to instantly determine whether a client will be a good fit. Not to mention you’re just clogging up your contact form when the goal is to make it as easy as possible for someone to submit an inquiry.

The question to ask on the phone (not in your contact form):

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CLIENT EXPERIENCE, TECH TIPS Katie McFarlan CLIENT EXPERIENCE, TECH TIPS Katie McFarlan

Client Experience Tech Tip: How to Have Fewer In-Person Meetings

As much as we want to stop it, we are getting busier and busier. Our attention spans are getting shorter. Our need for instant gratification is growing by the minute (thanks Amazon Prime, Reels and Tiktok videos, smartphones, etc.). 

People’s expectations are changing and they value convenience and ease. COVID forced a lot of this on businesses, and many companies grew because of offering online services, curbside pickup, and alternate delivery methods. ← so much so that they are now changing their business models entirely. 

So what does this mean for your interior design business? 

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HEAR FROM SOME OF OUR READERS:

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Looking for help with pricing?

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PRICING PLAYBOOK for INTERIOR DESIGNERS

Start with The Complete Guide to Pricing Your Design Services

Learn the most common pricing models used by interior designers, where each works best, and how to spot the signs that your current pricing structure needs to change.

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Need the documents behind a streamlined process?

The Design Library includes the client-facing investment guides, proposal templates, welcome guides, SOPs, questionnaires, contracts, and business tools we use and recommend for interior design firms.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
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SHOP WORKSHOPS & TRAININGS

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. The Workroom houses our focused trainings for interior designers on pricing, construction, service structure, business operations, and other areas we teach inside design firms

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
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JOIN 19,000+ DESIGNERS EVERY FRIDAY

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Proven strategies and tools to streamline and elevate your interior design business.