|
ACTIONABLE BUSINESS STRATEGIES
I
ARTICLES PUBLISHED WEEKLY
|
EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
| ACTIONABLE BUSINESS STRATEGIES I ARTICLES PUBLISHED WEEKLY | EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
Welcome to The DTS Files for Interior Designers
Business analysis, advice, CLIENT INSIGHTS and field notes for interior designers
The DTS Files is a library of expert insights for interior designers who want to work in a more streamlined, efficient way. Articles are based on real-world consulting experience, strategies I've personally implemented in design businesses across the US and Canada, and a perspective most business educators can't offer: I've been on both sides of the table, as a business consultant and as a luxury design client. Read more below.
How to Pay Yourself as an Interior Designer
We recently polled our DTS Files members and asked them to vote on the blog topics they wanted us to cover this month. The clear winner?
How to pay yourself as an interior designer.
This is a question we get all the time, and for good reason. Many designers aren’t paying themselves regularly, or they wait to see what’s “left over” at the end of the month (or year 😭) before cutting themselves a check. Not ideal.
If you want to show up as a real business owner (and feel confident doing it), paying yourself consistently and knowing how much to pay yourself is a big part of getting the back end of your business set up correctly.
How to Stay Confident When Your Interior Design Clients Are Wealthier Than You Are
I’ve been working with interior designers for 8+ years, and before that, I owned a successful wedding and event planning business.
Over the years, I’ve had many conversations with designers who’ve told me things like, “I’d never be able to afford myself,” or “I could never spend that much on a custom sofa,” or “I wish I could spend $X on a renovation like my clients do.”
This resonates with me. As a former wedding planner, I was most often hired by the parents of the bride or groom. My clients (the parents who were hiring me) were significantly older and had far greater financial means than I did. (I was in my 20s and 30s and when I had my first company).
That gap can trigger feelings of inadequacy, or even imposter syndrome, where you experience self-doubt and low self-esteem despite your achievements and expertise. It’s easy to feel you can’t live up to your clients' expectations. And it’s a trap that’s easy to fall into.
So what happens when YOU’RE the service provider (the expert), and your client is older, wealthier, more successful, or is more accustomed to high-end, luxury experiences?
I’ll tell you: YOUR MONEY STORY COMES OUT.
Join me inside The DTS Files to find out how to level the playing field when your clients have more wealth, success, or experience with luxury services than you do. Get my insights based on my work with hundreds of interior design businesses, from those on their way to their first $100,000/year to those scaling past $4,000,000+/year in revenue.
Dear Dakota: Should I Share Pricing During the Design Presentation or After?
A designer asked, “If I present pricing during the presentation, it brings up more revisions. Should I wait and send pricing later instead?”
This is an important question designers often face and it’s one you don’t want to mess up. In this article, I share why the timing of your pricing reveal matters more than you think and how it affects approvals, objections, and even profitability.
Join The DTS Files to read my advice.
Dear Dakota: Do I Really Need An Investment Guide, Or Can I Just Send My Hourly Rates To Potential Clients?
There’s a fear in the interior design industry (and in many creative service industries) that sending an Investment Guide will scare off potential clients or make you look uppity. Because of that, many designers default to just sharing their hourly rates or a flat fee per room. In this article, I show you how to share pricing in a way that communicates value and positions you as the expert.
Join The DTS Files to read my advice.
Seven Traits of Confident Interior Designers (That Have Nothing to Do with Being Extroverted or Perfect)
They’re not louder. Not flashier. But they’ve built businesses that back them up—and it shows.
In this new article, I’m breaking down the seven specific traits I see time and time again in the most confident interior designers (and how you can work your way toward having them).
Quiet confidence? Sign.me.up!
Join me inside The DTS Files for insights based on my work with hundreds of interior design businesses.
HEAR FROM SOME OF OUR READERS:
Looking for help with pricing?
PRICING PLAYBOOK for INTERIOR DESIGNERS
Start with The Complete Guide to Pricing Your Design Services
Learn the most common pricing models used by interior designers, where each works best, and how to spot the signs that your current pricing structure needs to change.
NEED BUSINESS SUPPORT ASAP?
SHOP TEMPLATES
Need the documents behind a streamlined process?
The Design Library includes the client-facing investment guides, proposal templates, welcome guides, SOPs, questionnaires, contracts, and business tools we use and recommend for interior design firms.
SHOP WORKSHOPS & TRAININGS
After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. The Workroom houses our focused trainings for interior designers on pricing, construction, service structure, business operations, and other areas we teach inside design firms
JOIN 19,000+ DESIGNERS EVERY FRIDAY

