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ACTIONABLE BUSINESS STRATEGIES

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ARTICLES PUBLISHED WEEKLY

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EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I ARTICLES PUBLISHED WEEKLY | EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

Welcome to The DTS Files for Interior Designers

Business analysis, advice, CLIENT INSIGHTS and field notes for interior designers

The DTS Files is a library of expert insights for interior designers who want to work in a more streamlined, efficient way. Articles are based on real-world consulting experience, strategies I've personally implemented in design businesses across the US and Canada, and a perspective most business educators can't offer: I've been on both sides of the table, as a business consultant and as a luxury design client. Read more below.

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CLIENT EXPERIENCE, DEAR DAKOTA, PRICING Katie McFarlan CLIENT EXPERIENCE, DEAR DAKOTA, PRICING Katie McFarlan

Dear Dakota | How to Handle Scope Creep as an Hourly Designer?

Dear Dakota,

How do I handle hourly clients who keep adding to their projects? The additional requests are hard to keep track of and I feel like I’m never able to complete a project because there are so many little things that are always open. HELP!

If you’ve ever had a client start with one room, then slowly add "just a few more things"—a light fixture here, a paint color there—until you feel like you're stuck in an endless cycle of selections, this post is for you.

Scope creep can derail your process, push your workload over capacity, and train clients to expect on-demand access to your expertise. So how do you manage additional requests while maintaining a clear process, ensuring profitability, and keeping your projects on track?

Inside this post, I’m sharing:

  • How to set scope boundaries from the start—even as an hourly designer

  • The red flag moment when a new request should become a new project

  • Why "just saying yes" leads to burnout and client dissatisfaction

  • How top designers structure their process to keep projects moving

If managing client expectations feels like a constant struggle, don’t miss this one.

Join The DTS Files for my advice and insights.

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CLIENT EXPERIENCE, DEAR DAKOTA Katie McFarlan CLIENT EXPERIENCE, DEAR DAKOTA Katie McFarlan

Dear Dakota | How to Educate Clients on When They Should Hire a Designer?

When Should Clients Hire an Interior Designer? Here’s How to Set Expectations

If you’re getting inquiries from potential clients who expect their project to be completed within weeks of reaching out, you’re not alone. Most people don’t realize how long the interior design process actually takes—and it’s your job as the expert to educate them.

This post walks you through simple ways to set clear expectations around project timelines so clients reach out before they’re in a rush (and before you have to turn them away!).

Inside The DTS Files, you’ll find:

  • Done-for-you language for your website, contact form, and marketing to clearly communicate availability.

  • The best FAQ questions to include on your site so clients come in informed.

  • A client waitlist strategy to stop losing leads when your schedule is full (and get them to happily book for a later date).

  • How to position your process as high-touch and premium, so clients see the value in planning ahead.

If you’re tired of last-minute inquiries and want clients to reach out earlier, join The DTS Files to unlock this post and get the scripts and strategies to set expectations with ease.

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CLIENT EXPERIENCE, PERSONAL, PRICING Katie McFarlan CLIENT EXPERIENCE, PERSONAL, PRICING Katie McFarlan

Interior Designers: Please Stop “Charging What You’re Worth”

Why ‘Charge Your Worth’ Is the Worst Pricing Advice Ever

If you’ve ever been told to “charge what you’re worth,” I need you to throw that advice straight into the trash.

Here’s why: Your worth is priceless—but pricing your services? That requires actual strategy.

In this article, I’ll share:

  • The biggest pricing mistakes designers make (and how they’re costing you thousands).

  • The real factors that determine pricing (hint: it’s both art and science).

  • The simple yet powerful shift that makes it easy to confidently present high-end proposals.

  • What to track to ensure your pricing is backed by data, not emotions.

If you want to stop second-guessing your prices and start charging rates that reflect the real value of your work, join The DTS Files to unlock the full post.

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CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS Katie McFarlan

What is a Receiving Warehouse, and Why your Interior Design Business Needs One

Receiving fees, storage, white glove delivery, assembly, inspection, EEK! What does this all mean?

For some of our interior designer clients, the thought of finding and using a receiver is enough to make them not want to deal with buying and selling goods. But once you have a good receiver, it can make all the difference in your ability to source custom items, generate revenue from product sales, and have the ability to control the end result for those magazine worthy images. 

But how does a receiver even work? Who pays for it? Can you ship stuff direct?

Join The DTS Files for my advice and insights.

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CLIENT EXPERIENCE, PRICING Katie McFarlan CLIENT EXPERIENCE, PRICING Katie McFarlan

Tips for Pricing Your Interior Design Services

Pricing your services as an interior designer can be one of the hardest parts of running a business—especially when creative work, project management, vendors, and unpredictable timelines are all in the mix. But here’s the thing: pricing shouldn’t feel like a guessing game.

In The DTS Files, I’m breaking down:

  • The biggest mistake designers make when pricing their services (and how to fix it).

  • How to price based on data (not fear), so you can confidently present fees to clients.

  • What you should track to uncover hidden profit opportunities in your business.

  • Why “charge what you’re worth” is the worst advice—and what to do instead.

Your business can be wildly profitable when you know how to price your services correctly. If you want to set fees that reflect your expertise without overworking yourself into the ground, join The DTS Files to unlock this article and my advice.

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PERSONAL Katie McFarlan PERSONAL Katie McFarlan

Lessons from my 2022 Summer Slowdown

What I Learned from My Summer Slowdown—And How It Made My Business More Profitable

When I started my business, I thought success meant saying yes to everything, working 24/7, and pushing through burnout. Over time, I learned that real success comes from strategic decisions—like intentionally slowing down.

Every year, I step back, reduce my client load, increase my profitability, and focus on big-picture growth. And every year, it reinforces what I already know: working less (when done right) doesn’t hurt your business—it makes it stronger.

Inside The DTS Files, I’m sharing:

  • How reducing my 1:1 client work actually made me more profitable.

  • Why I restructured my services—and what I learned in the process.

  • The business strategy behind stepping away (and why more designers should do it).

  • How I used this time to increase my audience, refine my marketing, and make my company more scalable.

If you’re serious about building a business that works for you (not the other way around), this is a must-read. Join The DTS Files for my full breakdown.

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Looking for help with pricing?

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PRICING PLAYBOOK for INTERIOR DESIGNERS

Start with The Complete Guide to Pricing Your Design Services

Learn the most common pricing models used by interior designers, where each works best, and how to spot the signs that your current pricing structure needs to change.

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Need the documents behind a streamlined process?

The Design Library includes the client-facing investment guides, proposal templates, welcome guides, SOPs, questionnaires, contracts, and business tools we use and recommend for interior design firms.

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SHOP WORKSHOPS & TRAININGS

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. The Workroom houses our focused trainings for interior designers on pricing, construction, service structure, business operations, and other areas we teach inside design firms

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
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Proven strategies and tools to streamline and elevate your interior design business.