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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY
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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
The Design Brief® | Volume XVIII | HISTORY SERIES: Historic French Architecture
France and French culture are known for many notable contributions, including cuisine, fashion, wine, art, and more. But a visit to France uncovers centuries of unique and beautiful architecture to behold. A full summary of architecture throughout the many centuries of French history would be extensive, so only the most notable are highlighted here.
Rather than going all the way back to the beginning of civilization in France, let’s begin with the Gothic style, which was very prevalent in France from about 1150 to 1500. This was the Middle Ages, when life expectancy was a mere 31 years; while most of the population lived in extreme hardship, poverty, and constant danger from foreign invaders.
Dear Dakota: How Do I Figure Out my Flat Fee Pricing as a Brand New Interior Designer?
How to price your interior design services is probably the NUMBER ONE question we get from interior designers. Now, I get that pricing can feel hard to do, but this particular question has a very (in my opinion) specific solution because of the circumstances. That circumstance being that this sweet designer is brand new. Here’s what they shared:
“I am struggling figuring out how much to charge using a flat fee. I am not sure how many hours to assume a service will take when creating a fee.”
I recorded my response to this designer in the video below, and I’m sharing a few tips for figuring out how to determine what to charge and how to charge as a new designer. I also reference my Pricing & Proposals Workshop, where I walk you through pricing and per-room fees across the United States based on my work with hundreds of interior designers since 2017.
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How to Stay Confident When Your Interior Design Clients Are Wealthier Than You Are
I’ve been working with interior designers for 8+ years, and before that, I owned a successful wedding and event planning business.
Over the years, I’ve had many conversations with designers who’ve told me things like, “I’d never be able to afford myself,” or “I could never spend that much on a custom sofa,” or “I wish I could spend $X on a renovation like my clients do.”
This resonates with me. As a former wedding planner, I was most often hired by the parents of the bride or groom. My clients (the parents who were hiring me) were significantly older and had far greater financial means than I did. (I was in my 20s and 30s and when I had my first company).
That gap can trigger feelings of inadequacy, or even imposter syndrome, where you experience self-doubt and low self-esteem despite your achievements and expertise. It’s easy to feel you can’t live up to your clients' expectations. And it’s a trap that’s easy to fall into.
So what happens when YOU’RE the service provider (the expert), and your client is older, wealthier, more successful, or is more accustomed to high-end, luxury experiences?
I’ll tell you: YOUR MONEY STORY COMES OUT.
Join me inside The DTS Files to find out how to level the playing field when your clients have more wealth, success, or experience with luxury services than you do. Get my insights based on my work with hundreds of interior design businesses, from those on their way to their first $100,000/year to those scaling past $4,000,000+/year in revenue.
The Design Brief® | French Furniture Styles Every Interior Designer Should Know
It’s critical for interior designers to have a basic understanding of historic furniture styles. If your client wants a French Country look (and this style will probably come around again in popularity at some point), you want to make sure you aren’t including a Chippendale-style chair (oh no!!!, that would be British!). Or, if your client wants you to work with an antique Biedermeier secretary desk they inherited from their grandmother, you’ll want to know what stylistic qualities to look for in pieces that accompany it.
So, we’ve got you covered. In the upcoming weeks, in this HISTORY SERIES, we will cover French, British, Italian, German, Spanish, and American furniture and architectural styles.
Dear Dakota: Should I Share Pricing During the Design Presentation or After?
A designer asked, “If I present pricing during the presentation, it brings up more revisions. Should I wait and send pricing later instead?”
This is an important question designers often face and it’s one you don’t want to mess up. In this article, I share why the timing of your pricing reveal matters more than you think and how it affects approvals, objections, and even profitability.
Join The DTS Files to read my advice.
ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS
My strategies have shaped the way thousands of interior designers and luxury service providers do business.
Inside The DTS Files, you’re getting the original insights straight from the source. Tested, refined, and backed by my experience working with 100+ design firms.
And because this is a members-only space, I can go deeper than ever before, sharing the real strategies that help designers build profitable, sustainable businesses with confidence.
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PRICING PLAYBOOK for INTERIOR DESIGNERS
The Complete Guide to Pricing Your Design Services
Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:
the six most common pricing models for designers
who each one is best for, and
how to know if your pricing model is broken
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SHOP TEMPLATES
Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.
The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:
✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.
What took me years to refine can be in your inbox in minutes.
*for interior designers only, not interior design business coaches, consultants, mentors, strategists.
SHOP WORKSHOPS & TRAININGS
Learn from me and my team (comprised of industry experts and educators) all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school and are professors!
After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.
On-demand and live step-by-step trainings for your busy schedule.
*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.
COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS
You don’t need to overhaul everything. You just need to fix the right thing.
This 2-minute quiz will help you identify what’s holding you back and how to fix it.
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