A woman with blonde hair wearing a gray plaid blazer. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

|

ACTIONABLE BUSINESS STRATEGIES

I

ARTICLES PUBLISHED WEEKLY

|

EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I ARTICLES PUBLISHED WEEKLY | EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

Welcome to The DTS Files for Interior Designers

Business analysis, advice, CLIENT INSIGHTS and field notes for interior designers

The DTS Files is a library of expert insights for interior designers who want to work in a more streamlined, efficient way. Articles are based on real-world consulting experience, strategies I've personally implemented in design businesses across the US and Canada, and a perspective most business educators can't offer: I've been on both sides of the table, as a business consultant and as a luxury design client. Read more below.

A woman with blonde hair sitting at a white desk, typing on a silver laptop in a bright room with minimal decor. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Categories in script font. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
PRICING, CLIENT EXPERIENCE Katie McFarlan PRICING, CLIENT EXPERIENCE Katie McFarlan

How to Pay Yourself as an Interior Designer

We recently polled our DTS Files members and asked them to vote on the blog topics they wanted us to cover this month. The clear winner?

How to pay yourself as an interior designer.

This is a question we get all the time, and for good reason. Many designers aren’t paying themselves regularly, or they wait to see what’s “left over” at the end of the month (or year 😭) before cutting themselves a check. Not ideal.

If you want to show up as a real business owner (and feel confident doing it), paying yourself consistently and knowing how much to pay yourself is a big part of getting the back end of your business set up correctly.

Read More
DEAR DAKOTA, PRICING Katie McFarlan DEAR DAKOTA, PRICING Katie McFarlan

Dear Dakota: How Do I Figure Out my Flat Fee Pricing as a Brand New Interior Designer?

How to price your interior design services is probably the NUMBER ONE question we get from interior designers. Now, I get that pricing can feel hard to do, but this particular question has a very (in my opinion) specific solution because of the circumstances. That circumstance being that this sweet designer is brand new. Here’s what they shared:

“I am struggling figuring out how much to charge using a flat fee. I am not sure how many hours to assume a service will take when creating a fee.”

I recorded my response to this designer in the video below, and I’m sharing a few tips for figuring out how to determine what to charge and how to charge as a new designer. I also reference my Pricing & Proposals Workshop, where I walk you through pricing and per-room fees across the United States based on my work with hundreds of interior designers since 2017.

Want to unlock the full post to get my advice? Subscribe to The DTS Files or log in to your account.

Read More
PRICING, CLIENT EXPERIENCE Katie McFarlan PRICING, CLIENT EXPERIENCE Katie McFarlan

How to Stay Confident When Your Interior Design Clients Are Wealthier Than You Are

I’ve been working with interior designers for 8+ years, and before that, I owned a successful wedding and event planning business. 

Over the years, I’ve had many conversations with designers who’ve told me things like, “I’d never be able to afford myself,” or “I could never spend that much on a custom sofa,” or “I wish I could spend $X on a renovation like my clients do.” 

This resonates with me. As a former wedding planner, I was most often hired by the parents of the bride or groom. My clients (the parents who were hiring me) were significantly older and had far greater financial means than I did. (I was in my 20s and 30s and when I had my first company).

That gap can trigger feelings of inadequacy, or even imposter syndrome, where you experience self-doubt and low self-esteem despite your achievements and expertise. It’s easy to feel you can’t live up to your clients' expectations. And it’s a trap that’s easy to fall into.

So what happens when YOU’RE the service provider (the expert), and your client is older, wealthier, more successful, or is more accustomed to high-end, luxury experiences?

I’ll tell you: YOUR MONEY STORY COMES OUT.

Join me inside The DTS Files to find out how to level the playing field when your clients have more wealth, success, or experience with luxury services than you do. Get my insights based on my work with hundreds of interior design businesses, from those on their way to their first $100,000/year to those scaling past $4,000,000+/year in revenue.

Read More
DEAR DAKOTA, PRICING, CLIENT EXPERIENCE Katie McFarlan DEAR DAKOTA, PRICING, CLIENT EXPERIENCE Katie McFarlan

Dear Dakota: Should I Share Pricing During the Design Presentation or After?

A designer asked, “If I present pricing during the presentation, it brings up more revisions. Should I wait and send pricing later instead?”

This is an important question designers often face and it’s one you don’t want to mess up. In this article, I share why the timing of your pricing reveal matters more than you think and how it affects approvals, objections, and even profitability.

Join The DTS Files to read my advice. 

Read More
DEAR DAKOTA, PRICING, CLIENT EXPERIENCE Katie McFarlan DEAR DAKOTA, PRICING, CLIENT EXPERIENCE Katie McFarlan

Dear Dakota: Do I Really Need An Investment Guide, Or Can I Just Send My Hourly Rates To Potential Clients?

There’s a fear in the interior design industry (and in many creative service industries) that sending an Investment Guide will scare off potential clients or make you look uppity. Because of that, many designers default to just sharing their hourly rates or a flat fee per room. In this article, I show you how to share pricing in a way that communicates value and positions you as the expert.

Join The DTS Files to read my advice. 

Read More
PRICING, CLIENT EXPERIENCE, PERSONAL, SYSTEMS & OPS Katie McFarlan PRICING, CLIENT EXPERIENCE, PERSONAL, SYSTEMS & OPS Katie McFarlan

Seven Traits of Confident Interior Designers (That Have Nothing to Do with Being Extroverted or Perfect)

They’re not louder. Not flashier. But they’ve built businesses that back them up—and it shows.

In this new article, I’m breaking down the seven specific traits I see time and time again in the most confident interior designers (and how you can work your way toward having them). 

Quiet confidence? Sign.me.up!

Join me inside The DTS Files for insights based on my work with hundreds of interior design businesses.

Read More
DEAR DAKOTA, PRICING, CLIENT EXPERIENCE Katie McFarlan DEAR DAKOTA, PRICING, CLIENT EXPERIENCE Katie McFarlan

Dear Dakota: How Interior Designers Can Make Money Selling Window Treatments

Ever feel like you’re leaving money on the table with window treatments?

If you’ve wondered how to turn them into a profitable (and seamless) part of your design business, this one’s for you. I’m breaking down five ways to sell them, the risks you need to watch for, and where the real revenue is hiding.

Join The DTS Files for my advice.

Read More
PRICING, SYSTEMS & OPS Katie McFarlan PRICING, SYSTEMS & OPS Katie McFarlan

How Much of My Interior Design Team’s Time Should Be Billable?

Wondering how much of your team's time should actually be billable?

If you're trying to run a profitable design firm (without burning out your team or yourself), knowing the right billable hour targets for each role is essential. In this member-only article, we’re breaking down ideal billable percentages for junior designers, project managers, renderers, and even you as the business owner, plus what non-billable time is actually worth keeping on the calendar.

Subscribe to The DTS Files or log in to access the content.

Read More

HEAR FROM SOME OF OUR READERS:

Text based testimonial for The Weekly Install newsletter written by Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Close-up of an email message with a personal note praising someone's advice and describing client interactions. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Close-up of text expressing gratitude for email marketing content, mentioning opening emails and finding them valuable and interesting. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Screenshot of an email message praising someone's emails and blog posts, encouraging continued good work, signed by Caroline. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
A screenshot of a heartfelt message expressing love for emails and tips, thanking the recipient for their valuable content. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Screenshot of an email message addressed to Katie McFarlan, dated October 5, 2023, at 9:36 AM, discussing interior design resources. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Screenshot of a message from Lis expressing gratitude for sharing wealth of knowledge, mentioning following on Pinterest, and wishing a blessed day with a red heart emoji. Katie McFarlan Dakota Design Company Premium Client Process templates for Inte

Looking for help with pricing?

A woman in a white blouse and beige pants sitting at a round wooden table holding notebooks, with a guide titled 'The Complete Guide to Pricing Your Design Services' overlaid on the image. Dakota Design Company Premium Client Process Templates

PRICING PLAYBOOK for INTERIOR DESIGNERS

Start with The Complete Guide to Pricing Your Design Services

Learn the most common pricing models used by interior designers, where each works best, and how to spot the signs that your current pricing structure needs to change.

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Need the documents behind a streamlined process?

The Design Library includes the client-facing investment guides, proposal templates, welcome guides, SOPs, questionnaires, contracts, and business tools we use and recommend for interior design firms.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Close-up of a woman wearing a white shirt and a gold necklace, holding a hardcover book. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

SHOP WORKSHOPS & TRAININGS

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. The Workroom houses our focused trainings for interior designers on pricing, construction, service structure, business operations, and other areas we teach inside design firms

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
A beige hardcover book with a textured cover sits on a stone table, with a blurred white cushioned headboard and bed in the background. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

JOIN 19,000+ DESIGNERS EVERY FRIDAY

Logo of 'The Weekly Install' by Dakota Design Co. Katie McFarlan Best Newsletter and Premium Client Process templates for Interior Designers
A woman with long wavy brown hair sitting at a white desk, looking at printed papers with some photographs, a laptop, and stacked books. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
A digital newsletter titled 'The Weekly Install' displayed on a smartphone screen, featuring a flat lay photo of a round beige table with an open book.Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

Proven strategies and tools to streamline and elevate your interior design business.