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ACTIONABLE BUSINESS STRATEGIES
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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY
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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

What to Do When a Junior Designer Uses Your Portfolio to Promote Their Side Hustle
A designer wrote in with a tough situation: a junior team member is using her portfolio to land side work. If you’ve ever had that pit-in-your-stomach moment when you find out someone on your team has crossed the line, this one’s for you. In this article, I talk about how to protect your business and what to do if it’s already happened.
Want my advice? Join The DTS Files to unlock it inside this members-only post.
The Design Brief™ | Volume XVII | Design Elements: Pattern and Texture
Here we are completing our series on the Design Elements. The elements of design are like the ingredients that a designer adds in just the right amounts to arrive at a delicious finished product.
Although the list of the design elements varies by author or theorist, I consider these to be the definitive design elements:
LINE
SHAPE
PATTERN
TEXTURE
COLOR
LIGHT
We have covered several of these in previous editions of The Design Brief™:
In today’s edition of The Design Brief™, we’ll delve into using PATTERN & TEXTURE to manipulate a final design aesthetic.
How Much Should You Pay an Interior Design Employee? Start here.
25 years in business. Confident in their client relations, design skills, and financials. Paying the team? That’s another story.
This designer asked us:
How do I know what to pay a new hire, especially if I’m weighing experience vs. education?
If hiring feels like a mystery or you’ve ever second-guessed what you’re offering, this post will walk you through, step-by-step, exactly how to set the right salary and avoid overpaying, underpaying, or boxing yourself in.
Want my advice? Join The DTS Files to unlock it inside this members-only post.
Feeling Maxed Out? This is the Advice We Give Most Interior Designers
13 projects. One burned-out designer. And a question we hear all the time: “I need to clone myself. Who should I hire first?”
If you’re feeling stretched thin and wondering how to grow your team without making a costly misstep, this one's for you. The answer might not be what you think.
Want my advice? Join The DTS Files to unlock it inside this members-only post.
Dear Dakota: How to Know If I'm Ready To Scale My Interior Design Business?
I was recently invited to join a group of interior designers who meet once a month to discuss their businesses. We did an “ask-me-anything” style call and it was tons of fun. One designer asked me this:
How do I know when it’s time to scale my business?
I loved this question because it’s important to think about this from the very first day you start your business. But the truth most people won’t tell you?
Scaling too soon (or scaling the wrong thing) can actually hurt your business more than help it.
Let’s talk about what scaling your interior design business really means and how to know if you’re ready.
The Design Brief™ | Volume XVI | Design Elements: Shape and Form
Our in-house tenured design professor and certified interior designer, Gloria, always says that the Design Elements (that every interior design student learns about early on) are like the ingredients that go into a recipe. Add more sugar, and you'll have a sweeter dish; add more spices, and you’ll have a more savory one.
Likewise, interior designers are adept at adding line, shape, pattern, texture, and color (the design elements) in thoughtful amounts to arrive at a desired design outcome and aesthetic result.
We’ve covered some of the other design elements in previous editions of The Design Brief™:
In today’s edition of The Design Brief™, we’ll delve into how you can use SHAPE and FORM to manipulate a space and achieve a specific outcome.
Dear Dakota: How do I Create a Better Flow for my Employees and Know What They’re Working on So Things Don't Get Missed?
If you've ever felt like you're the only one keeping all the balls in the air—checking, following up, and still finding dropped details—you’re not alone.
One interior designer recently asked how to create a smoother team workflow that doesn’t require constant oversight.
Inside the post, I’m sharing five things to do to give your team clarity, keep projects moving, and give you peace of mind.
💡 It’s control-freak approved and micromanagement-free.
Want the full strategy? Join The DTS Files to unlock it inside this members-only post.
Dear Dakota: How Do I Prepare To Bring On My First Hire?
We received this question from an interior designer:
Dear Dakota, I'm going to be hiring my first full time employee. What do I need to know and do?
Hiring your first full time employee is a big step (ps: it’s NOT the same as bringing on a 1099 subcontractor). It usually means your business is expanding, your workload is steady, and you’re ready to bring in support so YOU can focus on the parts of the business only you can do.
As exciting as it is, it can also feel scary and overwhelming. You want your new team member to feel welcomed and supported, but you also want to make sure you hire the right person (because hiring mistakes are expensive and time consuming!).
Note: this is not legal advice and I am not an employment attorney. Please check with an attorney in your state for any state-specific requirements.
Here’s what I recommend to help you start your new employee off on the right foot:

ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS
My strategies have shaped the way thousands of interior designers and luxury service providers do business.
Inside The DTS Files, you’re getting the original insights straight from the source—tested, refined, and backed by my experience working with 100+ design firms.
And because this is a members-only space, I can go deeper than ever before—sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

HEAR FROM SOME OF OUR MEMBERS:

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PRICING PLAYBOOK for INTERIOR DESIGNERS
The Complete Guide to Pricing Your Design Services
Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:
the six most common pricing models for designers
who each one is best for, and
how to know if your pricing model is broken
NEED BUSINESS SUPPORT ASAP?
SHOP TEMPLATES
Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.
The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:
✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.
What took me years to refine can be in your inbox in minutes.
*for interior designers only, not interior design business coaches, consultants, mentors, strategists.
SHOP WORKSHOPS & TRAININGS
Learn from my team (comprised of industry experts and educators) and me all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school!
After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.
On-demand trainings for your busy schedule.
*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.
JOIN 16,000 DESIGNERS EVERY FRIDAY
Proven strategies and tools to streamline and elevate your interior design business.

COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS
Feeling stretched thin in your design business?
You’re busy—but is your business actually working for you? If you’re constantly putting out fires and second-guessing what to focus on next, this 2-minute quiz will show you exactly where to start.