Welcome to The DTS Files for Interior Designers
The DTS Files is a library of expert insights for interior designers who want to grow their businesses. Articles are human written and based on real-world consulting experience, strategies I've personally implemented in design businesses across the US and Canada, and a perspective most business educators can't offer: I've been on both sides of the table, as a business consultant and as a luxury design client. Read more below.
|
ACTIONABLE BUSINESS STRATEGIES
I
ARTICLES PUBLISHED WEEKLY
|
EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
| ACTIONABLE BUSINESS STRATEGIES I ARTICLES PUBLISHED WEEKLY | EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
The Design Brief® | Volume XXVIII | How Designers Use Sensory-Focused Elements to Maximize a Design
Interior designers excel at maximizing the visual elements within a space to achieve optimal solutions. We all recognize that a beautifully composed interior space is the result of meticulous planning and creative intuition. Designers manipulate visual elements to trick the eye, evoke specific moods, and enhance how people function within a space.
For instance, designers manipulate line to direct where one’s eyes should focus. Color is used to add visual interest and as a spatial corrector: by using colors that make elements advance or recede visually, to create a sense of balance and unity, or to create focal points and areas of emphasis. Texture and pattern add visual weight and interest to a space. Lighting is a sculptural tool that adds variation, creates depth, and highlights architectural features. Designers rely on symmetry and balance by organizing objects to provide a sense of order and reduce cognitive clutter.
Designers are skilled at all of these manipulations, and more. But all of these strategies rely on visual perception: what the inhabitants of a space can see visually.
Although interior design is clearly predominantly a visual endeavor, this is not to say that designers ignore the other four senses, which are (in addition to sight): smell, touch, hearing, and taste. After all, design isn't just about what would look good in a photograph; it's about how a space feels when someone is actually experiencing it.
What is Multi-Sensory Focused Design?
Sensory-focused Design, also known as Atmospheric Design, focuses on ways people can experience interior spaces through their other four senses, in addition to sight. Intentionally adding elements that trigger smell, touch, hearing, and taste can greatly impact the experience of being in a specific space, making it emotionally resonant for the person.
How to Use Your Interior Design Contract to Set Better Boundaries (and be more profitable)
Each year, we compile insights and tips from interior design industry experts to help make the year ahead more seamless and profitable. We gather these contributions into our annual playbook, and in this blog, we’re sharing one individual expert insight pulled directly from that resource.
These are tips from a business lawyer and former litigation lawyer who specialises in supporting interior designers and creative business owners. Tracey touches on how the difference between a struggling design business and a thriving one often comes down to one thing: properly tailored contracts that actually work for how you operate.
How to Make Sound Financial Decisions as an Interior Design Business Owner
Each year, we compile insights and tips from interior design industry experts to help make the year ahead more seamless and profitable. We gather these contributions into our annual playbook, and in this blog, we’re sharing one individual expert insight pulled directly from that resource.
These are tips from a CPA and accounting professionals at CVW Accounting, providing interior designers with premium quality services and personalized care to help you make sound financial decisions.
How Interior Designers Can Streamline Procurement in a Changing Financial World
Each year, we compile insights and tips from interior design industry experts to help make the year ahead more seamless and profitable. We gather these contributions into our annual playbook, and in this blog, we’re sharing one individual expert insight pulled directly from that resource.
These are tips from a brand ambassador at Design Manager.
How To Use Renderings Throughout Your Entire Interior Design Process
Each year, we compile insights and tips from interior design industry experts to help make the year ahead more seamless and profitable. We gather these contributions into our annual playbook, and in this blog, we’re sharing one individual expert insight pulled directly from that resource.
These are tips from the owner and designer behind CANB Design, a residential design and rendering studio. Specializing in creating realistic 3D renderings that help designers and homeowners visualize their projects with clarity and confidence.
Establishing a Symbiotic Relationship Between the Design Business Owner and a Design Assistant.
Each year, we compile insights and tips from interior design industry experts to help make the year ahead more seamless and profitable. We gather these contributions into our annual playbook, and in this blog, we’re sharing one individual expert insight pulled directly from that resource.
These are tips from Dakota Design Company’s in-house certified interior designer, tenured design professor, and professional writer.
Top 10 Most Popular Interior Design Business Blogs of 2025
In 2025 we wrote 70 blog posts! It didn't realize we wrote that many but I think it's because of our 2x/month articles for The Design Brief® (the newsletter Dr. Gloria writes where she shares lessons from design school, w/o the tuition FTW).
So that means approximately 25 articles for The Design Brief® plus 45 regular blogs. That's wild. I'm happy with that.
Here are the top ten articles you guys kept coming back to in 2025. A few of them surprised me.
The Business Shifts Interior Designers Can’t Ignore in 2026
Each year, we compile insights and tips from interior design industry experts to help make the year ahead more seamless and profitable. We gather these contributions into our annual playbook, and in this blog, we’re sharing one individual expert insight pulled directly from that resource.
These are tips from an operations consultant specializing in client experience and process design for interior designers, with experience supporting 100+ firms across the U.S. and Canada.
HEAR FROM SOME OF OUR READERS:
Really just here to figure out your pricing?
PRICING PLAYBOOK for INTERIOR DESIGNERS
The Complete Guide to Pricing Your Design Services
Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:
the six most common pricing models for designers
who each one is best for, and
how to know if your pricing model is broken
NEED BUSINESS SUPPORT ASAP?
SHOP TEMPLATES
Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.
The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:
✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.
What took me years to refine can be in your inbox in minutes.
*for interior designers only, not interior design business coaches, consultants, mentors, strategists.
SHOP WORKSHOPS & TRAININGS
Learn from me and my team (comprised of industry experts and educators) all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school and are professors!
After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.
On-demand and live step-by-step trainings for your busy schedule.
*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.
COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS
You don’t need to overhaul everything. You just need to fix the right thing.
This 2-minute quiz will help you identify what’s holding you back and how to fix it.
JOIN 19,000+ DESIGNERS EVERY FRIDAY

