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ACTIONABLE BUSINESS STRATEGIES
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ARTICLES PUBLISHED WEEKLY
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EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
| ACTIONABLE BUSINESS STRATEGIES I ARTICLES PUBLISHED WEEKLY | EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
Welcome to The DTS Files for Interior Designers
Business analysis, advice, CLIENT INSIGHTS and field notes for interior designers
The DTS Files is a library of expert insights for interior designers who want to work in a more streamlined, efficient way. Articles are based on real-world consulting experience, strategies I've personally implemented in design businesses across the US and Canada, and a perspective most business educators can't offer: I've been on both sides of the table, as a business consultant and as a luxury design client. Read more below.
The Design Brief® | How Designers Use Sensory-Focused Elements to Maximize a Design
Interior designers excel at maximizing the visual elements within a space to achieve optimal solutions. We all recognize that a beautifully composed interior space is the result of meticulous planning and creative intuition. Designers manipulate visual elements to trick the eye, evoke specific moods, and enhance how people function within a space.
For instance, designers manipulate line to direct where one’s eyes should focus. Color is used to add visual interest and as a spatial corrector: by using colors that make elements advance or recede visually, to create a sense of balance and unity, or to create focal points and areas of emphasis. Texture and pattern add visual weight and interest to a space. Lighting is a sculptural tool that adds variation, creates depth, and highlights architectural features. Designers rely on symmetry and balance by organizing objects to provide a sense of order and reduce cognitive clutter.
Designers are skilled at all of these manipulations, and more. But all of these strategies rely on visual perception: what the inhabitants of a space can see visually.
Although interior design is clearly predominantly a visual endeavor, this is not to say that designers ignore the other four senses, which are (in addition to sight): smell, touch, hearing, and taste. After all, design isn't just about what would look good in a photograph; it's about how a space feels when someone is actually experiencing it.
What is Multi-Sensory Focused Design?
Sensory-focused Design, also known as Atmospheric Design, focuses on ways people can experience interior spaces through their other four senses, in addition to sight. Intentionally adding elements that trigger smell, touch, hearing, and taste can greatly impact the experience of being in a specific space, making it emotionally resonant for the person.
How to Use Your Interior Design Contract to Set Better Boundaries (and be more profitable)
Each year, we compile insights and tips from interior design industry experts to help make the year ahead more seamless and profitable. We gather these contributions into our annual playbook, and in this blog, we’re sharing one individual expert insight pulled directly from that resource.
These are tips from a business lawyer and former litigation lawyer who specialises in supporting interior designers and creative business owners. Tracey touches on how the difference between a struggling design business and a thriving one often comes down to one thing: properly tailored contracts that actually work for how you operate.
How to Make Sound Financial Decisions as an Interior Design Business Owner
Each year, we compile insights and tips from interior design industry experts to help make the year ahead more seamless and profitable. We gather these contributions into our annual playbook, and in this blog, we’re sharing one individual expert insight pulled directly from that resource.
These are tips from a CPA and accounting professionals at CVW Accounting, providing interior designers with premium quality services and personalized care to help you make sound financial decisions.
How Interior Designers Can Streamline Procurement in a Changing Financial World
Each year, we compile insights and tips from interior design industry experts to help make the year ahead more seamless and profitable. We gather these contributions into our annual playbook, and in this blog, we’re sharing one individual expert insight pulled directly from that resource.
These are tips from a brand ambassador at Design Manager.
How To Use Renderings Throughout Your Entire Interior Design Process
Each year, we compile insights and tips from interior design industry experts to help make the year ahead more seamless and profitable. We gather these contributions into our annual playbook, and in this blog, we’re sharing one individual expert insight pulled directly from that resource.
These are tips from the owner and designer behind CANB Design, a residential design and rendering studio. Specializing in creating realistic 3D renderings that help designers and homeowners visualize their projects with clarity and confidence.
Establishing a Symbiotic Relationship Between the Design Business Owner and a Design Assistant.
Each year, we compile insights and tips from interior design industry experts to help make the year ahead more seamless and profitable. We gather these contributions into our annual playbook, and in this blog, we’re sharing one individual expert insight pulled directly from that resource.
These are tips from Dakota Design Company’s in-house certified interior designer, tenured design professor, and professional writer.
Top 10 Most Popular Interior Design Business Blogs of 2025
In 2025 we wrote 70 blog posts! It didn't realize we wrote that many but I think it's because of our 2x/month articles for The Design Brief® (the newsletter Dr. Gloria writes where she shares lessons from design school, w/o the tuition FTW).
So that means approximately 25 articles for The Design Brief® plus 45 regular blogs. That's wild. I'm happy with that.
Here are the top ten articles you guys kept coming back to in 2025. A few of them surprised me.
The Business Shifts Interior Designers Can’t Ignore in 2026
Each year, we compile insights and tips from interior design industry experts to help make the year ahead more seamless and profitable. We gather these contributions into our annual playbook, and in this blog, we’re sharing one individual expert insight pulled directly from that resource.
These are tips from an operations consultant specializing in client experience and process design for interior designers, with experience supporting 100+ firms across the U.S. and Canada.
HEAR FROM SOME OF OUR READERS:
Looking for help with pricing?
PRICING PLAYBOOK for INTERIOR DESIGNERS
Start with The Complete Guide to Pricing Your Design Services
Learn the most common pricing models used by interior designers, where each works best, and how to spot the signs that your current pricing structure needs to change.
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SHOP TEMPLATES
Need the documents behind a streamlined process?
The Design Library includes the client-facing investment guides, proposal templates, welcome guides, SOPs, questionnaires, contracts, and business tools we use and recommend for interior design firms.
SHOP WORKSHOPS & TRAININGS
After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. The Workroom houses our focused trainings for interior designers on pricing, construction, service structure, business operations, and other areas we teach inside design firms
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