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The DTS Files is a premium content hub for interior designers who want to grow their businesses with expert-backed strategies, real-world consulting insights, and proven frameworks.

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ACTIONABLE BUSINESS STRATEGIES

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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY

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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan

The Design Brief™ | Volume XII | How to Use Color to Alter the Perceived Size of Spaces

Of all the tools that interior designers have in their toolkits, none is as impactful and effective as color. Not only does color provide the mood and liveliness in spaces, it can also be used to alter our visual perception. Particular tints and shades of colors used in combination can create the perception of more (or less) space than actually exists, produce an increased sense of openness, highlight and draw attention to one wall over the others, or, conversely, create the sense of a more constricted, cozy, or comforting space.

This blog and this blog covered some basics of color theory. Here, we will take a look at how color can be used to alter the perceived size of a space.

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PRICING Katie McFarlan PRICING Katie McFarlan
Preview

Interior Designer Sales Tax Series Part 01 | Origin-Based Versus Destination-Based Sales Tax: Which One Applies to Your Business?

This sales tax blog series was written by Dakota Design Company and evaluated by CVW Accounting, 2/24/25.

Sales tax is a complex topic, and one that prompts many questions from interior design business owners. This post is part one of our Sales Tax Blog Series.

First, if you are purchasing to-the-trade-only products, and selling them to your clients, you already will have a sales tax permit (that allows you to make purchases without paying sales tax). You should understand how to invoice your clients for the appropriate amount of sales tax on transactions and how and when to remit the sales tax you collect to your state Department of Revenue for state and local sales tax. For any designer who needs a refresher on these sales tax basics, please read this post that covers all this need-to-know information. 

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SYSTEMS & OPS Katie McFarlan SYSTEMS & OPS Katie McFarlan

How Standardizing Your Services Can Help You Scale Your Interior Design Business

If every project feels like a custom job and your workflow is all over the place, you’re making business way harder than it needs to be and I have a GUESS as to what’s happening.

The secret to scaling isn’t doing more—it’s doing less, but in a smarter, more strategic way.

Ready to stop reinventing the wheel with every new project? This is EXACTLY where I would start if we worked together 1:1.

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CLIENT EXPERIENCE Katie McFarlan CLIENT EXPERIENCE Katie McFarlan

Proposal vs. Contract: Why Sending Both Together Prevents Client Confusion

When presenting your design fees to a potential interior design client, do you send the proposal first and the contract later? Or do you send everything at once so they have all the details before signing?

Some interior designers separate these steps. Some do them at the same time. Some send a contract out later, like mid project (🙀). Others don’t use a contract at all (🙈).

Obviously—the last two? NOT good strategies.

If you want a process that protects your business, builds trust, and keeps projects running smoothly, the proposal and contract go hand-in-hand.

PS: I’m not an attorney and this is not legal advice. This is based on my experience working 1:1 with over 100 interior design businesses.

Keep reading for my advice on when to send these two documents.

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CLIENT EXPERIENCE, PRICING Katie McFarlan CLIENT EXPERIENCE, PRICING Katie McFarlan

Why Your Interior Design Projects Feel Incomplete (And How to Fix It for Good)

You’ve finally made it to the end of a project, the furniture is installed, everything is in place… and yet, something feels unfinished. The excitement you expected from your client? Yes, they love it, but there’s still something left to be desired.

And, maybe they don’t fully realize it, but you do. Because YOU know the power of styling.

When styling and accessorizing aren’t part of your interior design process, the project never truly feels complete. Read more to learn why.

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THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan

The Design Brief™ | Volume X | Color Theory Part 2 | Color Interactions and Application: An Interior Designer’s Guide to the Usage of Color and Color Contrast

In our blog post, Color Theory Part 1: Color Language and Color Attributes, we explored some basic color theory. Here, we will delve into how colors interact with one another and talk more about how interior designers make color selections effectively.

There is a lot to say about how colors interact together. And this is at the heart of how interior designers put together color palettes and schemes. That is where the artistry happens. And the interaction of multiple colors together can be extraordinarily visually impactful, eliciting strong human emotions and reactions.

Keep reading for the second lesson from Dr. Gloria on color theory and how it impacts your design process and client onboarding.

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ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS

My strategies have shaped the way thousands of interior designers and luxury service providers do business.

Inside The DTS Files, you’re getting the original insights straight from the source—tested, refined, and backed by my experience working with 100+ design firms.

And because this is a members-only space, I can go deeper than ever before—sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

HEAR FROM SOME OF OUR MEMBERS:

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PRICING PLAYBOOK for INTERIOR DESIGNERS

The Complete Guide to Pricing Your Design Services

Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:

  • the six most common pricing models for designers

  • who each one is best for, and

  • how to know if your pricing model is broken

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.

The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:

✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.

What took me years to refine can be in your inbox in minutes.

*for interior designers only, not interior design business coaches, consultants, mentors, strategists.

SHOP WORKSHOPS & TRAININGS

Learn from my team (comprised of industry experts and educators) and me all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school!

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.

On-demand trainings for your busy schedule.

*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

JOIN 16,000 DESIGNERS EVERY FRIDAY

Proven strategies and tools to streamline and elevate your interior design business.

COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS

Feeling stretched thin in your design business?

You’re busy—but is your business actually working for you? If you’re constantly putting out fires and second-guessing what to focus on next, this 2-minute quiz will show you exactly where to start.