Welcome to The DTS Files for Interior Designers
The DTS Files is a library of expert insights for interior designers who want to grow their businesses. Articles are human written and based on real-world consulting experience, strategies I've personally implemented in design businesses across the US and Canada, and a perspective most business educators can't offer: I've been on both sides of the table, as a business consultant and as a luxury design client. Read more below.
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ACTIONABLE BUSINESS STRATEGIES
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ARTICLES PUBLISHED WEEKLY
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EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
| ACTIONABLE BUSINESS STRATEGIES I ARTICLES PUBLISHED WEEKLY | EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
Dear Dakota: How to Figure Out What Services to Offer as a New Interior Designer
Dear Dakota,
I just started my interior design business, and I’m struggling to figure out what services to offer. Should I offer full-service design right away, or something else? How do I know what people will want?
Join The DTS Files to read my exact advice to this new interior designer.
The Design Brief® | Volume XII | How to Use Color to Alter the Perceived Size of Spaces
Of all the tools that interior designers have in their toolkits, none is as impactful and effective as color. Not only does color provide the mood and liveliness in spaces, it can also be used to alter our visual perception. Particular tints and shades of colors used in combination can create the perception of more (or less) space than actually exists, produce an increased sense of openness, highlight and draw attention to one wall over the others, or, conversely, create the sense of a more constricted, cozy, or comforting space.
This blog and this blog covered some basics of color theory. Here, we will take a look at how color can be used to alter the perceived size of a space.
Interior Designer Sales Tax Series Part 01 | Origin-Based Versus Destination-Based Sales Tax: Which One Applies to Your Business?
This sales tax blog series was written by Dakota Design Company and evaluated by CVW Accounting, 2/24/25.
Sales tax is a complex topic, and one that prompts many questions from interior design business owners. This post is part one of our Sales Tax Blog Series.
First, if you are purchasing to-the-trade-only products, and selling them to your clients, you already will have a sales tax permit (that allows you to make purchases without paying sales tax). You should understand how to invoice your clients for the appropriate amount of sales tax on transactions and how and when to remit the sales tax you collect to your state Department of Revenue for state and local sales tax. For any designer who needs a refresher on these sales tax basics, please read this post that covers all this need-to-know information.
DTS Files Reader Perk: How to Submit a Question for complimentary consulting via our Dear Dakota Series
The Dear Dakota blog series where I provide complimentary consulting and advice to interior designers is a members-only feature. If you’d like the ability to submit your questions and get the chance to have me answer them on the blog, please become a member of The DTS Files.
If you’re already a member and you’d like to submit a question, log into your account and access the form inside this blog.
How Standardizing Your Services Can Help You Scale Your Interior Design Business
If every project feels like a custom job and your workflow is all over the place, you’re making business way harder than it needs to be and I have a GUESS as to what’s happening.
The secret to scaling isn’t doing more—it’s doing less, but in a smarter, more strategic way.
Ready to stop reinventing the wheel with every new project? This is EXACTLY where I would start if we worked together 1:1.
Dear Dakota: Proposal vs. Contract - Should You Send Them Together or Separately?
When presenting your design fees to a potential interior design client, do you send the proposal first and the contract later? Or do you send everything at once so they have all the details before signing?
Some interior designers separate these steps. Some do them at the same time. Some send a contract out later, like mid project (🙀). Others don’t use a contract at all (🙈).
Obviously—the last two? NOT good strategies.
If you want a process that protects your business, builds trust, and keeps projects running smoothly, the proposal and contract go hand-in-hand.
PS: I’m not an attorney and this is not legal advice. This is based on my experience working 1:1 with over 100 interior design businesses.
Keep reading for my advice on when to send these two documents.
Why Your Interior Design Projects Feel Incomplete (And How to Fix It for Good)
You’ve finally made it to the end of a project, the furniture is installed, everything is in place… and yet, something feels unfinished. The excitement you expected from your client? Yes, they love it, but there’s still something left to be desired.
And, maybe they don’t fully realize it, but you do. Because YOU know the power of styling.
When styling and accessorizing aren’t part of your interior design process, the project never truly feels complete. Read more to learn why.
HEAR FROM SOME OF OUR READERS:
Really just here to figure out your pricing?
PRICING PLAYBOOK for INTERIOR DESIGNERS
The Complete Guide to Pricing Your Design Services
Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:
the six most common pricing models for designers
who each one is best for, and
how to know if your pricing model is broken
NEED BUSINESS SUPPORT ASAP?
SHOP TEMPLATES
Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.
The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:
✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.
What took me years to refine can be in your inbox in minutes.
*for interior designers only, not interior design business coaches, consultants, mentors, strategists.
SHOP WORKSHOPS & TRAININGS
Learn from me and my team (comprised of industry experts and educators) all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school and are professors!
After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.
On-demand and live step-by-step trainings for your busy schedule.
*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.
COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS
You don’t need to overhaul everything. You just need to fix the right thing.
This 2-minute quiz will help you identify what’s holding you back and how to fix it.
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