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ACTIONABLE BUSINESS STRATEGIES

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ARTICLES PUBLISHED WEEKLY

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EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I ARTICLES PUBLISHED WEEKLY | EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

Welcome to The DTS Files for Interior Designers

Business analysis, advice, CLIENT INSIGHTS and field notes for interior designers

The DTS Files is a library of expert insights for interior designers who want to work in a more streamlined, efficient way. Articles are based on real-world consulting experience, strategies I've personally implemented in design businesses across the US and Canada, and a perspective most business educators can't offer: I've been on both sides of the table, as a business consultant and as a luxury design client. Read more below.

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DEAR DAKOTA, PRICING, CLIENT EXPERIENCE Katie McFarlan DEAR DAKOTA, PRICING, CLIENT EXPERIENCE Katie McFarlan

Dear Dakota: Should I Share Pricing During the Design Presentation or After?

A designer asked, “If I present pricing during the presentation, it brings up more revisions. Should I wait and send pricing later instead?”

This is an important question designers often face and it’s one you don’t want to mess up. In this article, I share why the timing of your pricing reveal matters more than you think and how it affects approvals, objections, and even profitability.

Join The DTS Files to read my advice. 

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DEAR DAKOTA, PRICING, CLIENT EXPERIENCE Katie McFarlan DEAR DAKOTA, PRICING, CLIENT EXPERIENCE Katie McFarlan

Dear Dakota: Do I Really Need An Investment Guide, Or Can I Just Send My Hourly Rates To Potential Clients?

There’s a fear in the interior design industry (and in many creative service industries) that sending an Investment Guide will scare off potential clients or make you look uppity. Because of that, many designers default to just sharing their hourly rates or a flat fee per room. In this article, I show you how to share pricing in a way that communicates value and positions you as the expert.

Join The DTS Files to read my advice. 

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SYSTEMS & OPS, DEAR DAKOTA, CONSTRUCTION Katie McFarlan SYSTEMS & OPS, DEAR DAKOTA, CONSTRUCTION Katie McFarlan

Dear Dakota: Should Interior Designers Create Construction Documents?

Recently, we offered a brand new training on how to create and format construction documents and spec books. If you missed it, be sure to add your name to the waitlist here to know when we’re hosting it live again..

In the live training, we covered:

  • Industry standards for formatting CD sheets, and numbering and sequencing sheets within a construction document set

  • Utilizing recognized drafting symbology appropriately, and ways to format construction and fabrication notes on construction drawings

  • Standard formatting for plans, elevations, sections, and detail drawings, and how to cross-reference related drawings between sheets in a CD set

  • How to distribute appropriate materials and finish information between schedules on a CD sheet, and within a Spec book

  • The most thorough and efficient ways to format information and links within a spec book

  • How to document your process and standards for CD and spec production so you can more easily outsource that work

One designer who attended the training provided this feedback:

“The level of detail discussed in this training was 🔥. I had no idea an interior designer should be producing documents at the same level as an architect. I earned a certificate in interior design, so none of this was ever taught. I am thankful that my eyes have been opened to what I should really be doing.”

We thought this was a great opportunity to discuss the differentiation between an architect’s role and an interior designer’s role, and the competencies an interior designer should have regarding construction documentation. 

Join me inside The DTS Files for insights based on my work with hundreds of interior design businesses.

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PRICING, CLIENT EXPERIENCE, PERSONAL, SYSTEMS & OPS Katie McFarlan PRICING, CLIENT EXPERIENCE, PERSONAL, SYSTEMS & OPS Katie McFarlan

Seven Traits of Confident Interior Designers (That Have Nothing to Do with Being Extroverted or Perfect)

They’re not louder. Not flashier. But they’ve built businesses that back them up—and it shows.

In this new article, I’m breaking down the seven specific traits I see time and time again in the most confident interior designers (and how you can work your way toward having them). 

Quiet confidence? Sign.me.up!

Join me inside The DTS Files for insights based on my work with hundreds of interior design businesses.

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SYSTEMS & OPS, MARKETING Katie McFarlan SYSTEMS & OPS, MARKETING Katie McFarlan

Guest Interview Series: The First Steps Interior Designers Should Take to Boost Visibility on Pinterest

Welcome to another edition of Dakota Design Company’s Guest Expert Interview series on the blog. We’re thrilled to share expertise from female business owners and leaders in the interior design industry, from interior photographers to marketers, financial advisors, branding experts, and beyond.

Each of our expert guests was selected because of their unique insights and perspectives on various topics that will help any interior design business owner take their business to the next level. These experts are Dakota Design Company insiders, and many have worked with us and our designer clients in the past. We hope you enjoy this series, and that it brings you new insights, tips, and tricks to add to your interior designer toolbox. 

We asked Emanuela Schneider, founder of Marketing Interiors by ES, a boutique marketing studio for interior designers & the home industry, to share the first steps interior designers should take on Pinterest to boost visibility and if she sees Pinterest driving more leads and new clients for interior designers. Here's what she said:

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HEAR FROM SOME OF OUR READERS:

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Looking for help with pricing?

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PRICING PLAYBOOK for INTERIOR DESIGNERS

Start with The Complete Guide to Pricing Your Design Services

Learn the most common pricing models used by interior designers, where each works best, and how to spot the signs that your current pricing structure needs to change.

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Need the documents behind a streamlined process?

The Design Library includes the client-facing investment guides, proposal templates, welcome guides, SOPs, questionnaires, contracts, and business tools we use and recommend for interior design firms.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
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SHOP WORKSHOPS & TRAININGS

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. The Workroom houses our focused trainings for interior designers on pricing, construction, service structure, business operations, and other areas we teach inside design firms

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
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JOIN 19,000+ DESIGNERS EVERY FRIDAY

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Proven strategies and tools to streamline and elevate your interior design business.