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ACTIONABLE BUSINESS STRATEGIES

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ARTICLES PUBLISHED WEEKLY

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EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I ARTICLES PUBLISHED WEEKLY | EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

Welcome to The DTS Files for Interior Designers

Business analysis, advice, CLIENT INSIGHTS and field notes for interior designers

The DTS Files is a library of expert insights for interior designers who want to work in a more streamlined, efficient way. Articles are based on real-world consulting experience, strategies I've personally implemented in design businesses across the US and Canada, and a perspective most business educators can't offer: I've been on both sides of the table, as a business consultant and as a luxury design client. Read more below.

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DEAR DAKOTA, PRICING, CLIENT EXPERIENCE Katie McFarlan DEAR DAKOTA, PRICING, CLIENT EXPERIENCE Katie McFarlan

Dear Dakota: How Interior Designers Can Make Money Selling Window Treatments

Ever feel like you’re leaving money on the table with window treatments?

If you’ve wondered how to turn them into a profitable (and seamless) part of your design business, this one’s for you. I’m breaking down five ways to sell them, the risks you need to watch for, and where the real revenue is hiding.

Join The DTS Files for my advice.

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DEAR DAKOTA, HIRING Katie McFarlan DEAR DAKOTA, HIRING Katie McFarlan

Dear Dakota: What to Do When a Junior Designer Uses My Portfolio to Promote Their Side Hustle

A designer wrote in with a tough situation: a junior team member is using her portfolio to land side work. If you’ve ever had that pit-in-your-stomach moment when you find out someone on your team has crossed the line, this one’s for you. In this article, I talk about how to protect your business and what to do if it’s already happened.

Want my advice? Join The DTS Files to unlock it inside this members-only post.

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THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan

The Design Brief® | Design Elements: Pattern and Texture

Here we are completing our series on the Design Elements. The elements of design are like the ingredients that a designer adds in just the right amounts to arrive at a delicious finished product. 

 Although the list of the design elements varies by author or theorist, I consider these to be the definitive design elements:

  • LINE

  • SHAPE

  • PATTERN

  • TEXTURE

  • COLOR

  • LIGHT                                                                                                      

We have covered several of these in previous editions of The Design Brief™:

In today’s edition of The Design Brief™, we’ll delve into using PATTERN & TEXTURE to manipulate a final design aesthetic. 

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DEAR DAKOTA, HIRING Katie McFarlan DEAR DAKOTA, HIRING Katie McFarlan

Dear Dakota: How Much Should I Pay an Interior Design Employee? Start here.

25 years in business. Confident in their client relations, design skills, and financials. Paying the team? That’s another story.

This designer asked us:

How do I know what to pay a new hire, especially if I’m weighing experience vs. education?

If hiring feels like a mystery or you’ve ever second-guessed what you’re offering, this post will walk you through, step-by-step, exactly how to set the right salary and avoid overpaying, underpaying, or boxing yourself in.

Want my advice? Join The DTS Files to unlock it inside this members-only post.

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DEAR DAKOTA, HIRING Katie McFarlan DEAR DAKOTA, HIRING Katie McFarlan

Dear Dakota: I’m Feeling Maxed Out! (This is the Advice We Give Most Interior Designers)

13 projects. One burned-out designer. And a question we hear all the time: “I need to clone myself. Who should I hire first?”

If you’re feeling stretched thin and wondering how to grow your team without making a costly misstep, this one's for you. The answer might not be what you think.

Want my advice? Join The DTS Files to unlock it inside this members-only post.

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DEAR DAKOTA, SYSTEMS & OPS Katie McFarlan DEAR DAKOTA, SYSTEMS & OPS Katie McFarlan

Dear Dakota: How to Know If I'm Ready To Scale My Interior Design Business?

I was recently invited to join a group of interior designers who meet once a month to discuss their businesses. We did an “ask-me-anything” style call and it was tons of fun. One designer asked me this:

How do I know when it’s time to scale my business?

I loved this question because it’s important to think about this from the very first day you start your business. But the truth most people won’t tell you? 

Scaling too soon (or scaling the wrong thing) can actually hurt your business more than help it.

Let’s talk about what scaling your interior design business really means and how to know if you’re ready.

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THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan

The Design Brief® | Design Elements: Shape and Form

Our in-house tenured design professor and certified interior designer, Gloria, always says that the Design Elements (that every interior design student learns about early on) are like the ingredients that go into a recipe. Add more sugar, and you'll have a sweeter dish; add more spices, and you’ll have a more savory one. 

Likewise, interior designers are adept at adding line, shape, pattern, texture, and color (the design elements) in thoughtful amounts to arrive at a desired design outcome and aesthetic result.                                                                                                           

We’ve covered some of the other design elements in previous editions of The Design Brief™:

In today’s edition of The Design Brief™, we’ll delve into how you can use SHAPE and FORM to manipulate a space and achieve a specific outcome.

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DEAR DAKOTA, SYSTEMS & OPS Katie McFarlan DEAR DAKOTA, SYSTEMS & OPS Katie McFarlan

Dear Dakota: How To Create a Better Flow for Employees and Know What They’re Working on So Things Don't Get Missed

If you've ever felt like you're the only one keeping all the balls in the air—checking, following up, and still finding dropped details—you’re not alone.

One interior designer recently asked how to create a smoother team workflow that doesn’t require constant oversight.

Inside the post, I’m sharing five things to do to give your team clarity, keep projects moving, and give you peace of mind.

💡 It’s control-freak approved and micromanagement-free.

Want the full strategy? Join The DTS Files to unlock it inside this members-only post.

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Looking for help with pricing?

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PRICING PLAYBOOK for INTERIOR DESIGNERS

Start with The Complete Guide to Pricing Your Design Services

Learn the most common pricing models used by interior designers, where each works best, and how to spot the signs that your current pricing structure needs to change.

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Need the documents behind a streamlined process?

The Design Library includes the client-facing investment guides, proposal templates, welcome guides, SOPs, questionnaires, contracts, and business tools we use and recommend for interior design firms.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
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SHOP WORKSHOPS & TRAININGS

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. The Workroom houses our focused trainings for interior designers on pricing, construction, service structure, business operations, and other areas we teach inside design firms

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
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JOIN 19,000+ DESIGNERS EVERY FRIDAY

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Proven strategies and tools to streamline and elevate your interior design business.