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ACTIONABLE BUSINESS STRATEGIES
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ARTICLES PUBLISHED WEEKLY
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EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
| ACTIONABLE BUSINESS STRATEGIES I ARTICLES PUBLISHED WEEKLY | EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
Welcome to The DTS Files for Interior Designers
Business analysis, advice, CLIENT INSIGHTS and field notes for interior designers
The DTS Files is a library of expert insights for interior designers who want to work in a more streamlined, efficient way. Articles are based on real-world consulting experience, strategies I've personally implemented in design businesses across the US and Canada, and a perspective most business educators can't offer: I've been on both sides of the table, as a business consultant and as a luxury design client. Read more below.
How Interior Designers Can Solve the Most Common Client Experience Issues
One of the most pressing issues my clients often come to me with is the overwhelm they’re experiencing from having an influx of business but no systems or processes to sustain it. I’ve had clients say they don’t even want to get out of bed because they’re so intimidated by their to-do list, and they don’t know where to start to make a dent in the ever-increasing list of tasks competing for space in their brains. I’ve had clients tell me they are simply turning clients away and saying no to business, even though they’re terrified of what business might look like next year if they don’t say yes to everything right now.
On one hand, this is what they’ve dreamed of: a booming business, clients knocking down the door, and a variety of projects. But on the other hand, this insane demand is exposing the weaknesses in their business (and their boundaries) and has them working like crazy even though they’re not seeing much change to their bottom line.
We’re running into the same issues time and time again with my interior design clients all over the world, and they most often can be traced back to (drumroll please)...
....the client experience process.
Critical things like:
Pricing
Wasting time on less-than-ideal leads
Boundaries
This article focuses on pricing only as it relates to the client experience. It’s a big topic to cover, so here we go!
Join The DTS Files to unlock my advice and insights.
How to Reduce Overwhelm in Your Interior Design Business
Feeling Overwhelmed in Your Interior Design Business? Here’s Why—And How to Fix It
If you're constantly juggling projects, struggling to stay on top of client communication, or feeling like your business is running you instead of the other way around—you’re not alone.
The most successful interior designers have one thing in common: a clear, repeatable process for managing their business and client experience.
In this article, I’m breaking down:
The top habits of million-dollar designers (that have nothing to do with talent)
How your services may be contributing to overwhelm (and how to fix them)
The exact steps to define your ideal client (without cheesy ICA exercises)
Why your client experience process needs to come AFTER you refine your services
Ready to streamline your business and stop feeling buried in emails? Join The DTS Files to read the full article.
Terms You Need In Your Residential Interior Design Service Agreement
© Dakota Design Company 2017-2025 | All rights reserved. This content may not be reproduced, distributed, or used without permission.
Written July 2021 | Updated January 2025
When I start working with interior design business owners to streamline their operations, most of them have a contract they’ve been using for years. But as we review their client experience to figure out where things are broken, we almost always find ways to make that contract work harder. Not only to protect their business but also to make life easier for them and their clients.
While I’m not an attorney, I recommend reviewing your contract after every project to see if you need to tighten it up or make changes. (Because let’s be honest — every project presents its own set of challenges.)
A solid residential interior design contract is one of the very first ways to create a smoother, more professional, and more profitable business. If your contract terms don’t line up with your actual design process, or you’re unsure how to lean on your contract when something goes sideways, you’re setting yourself up for headaches later.
A solid residential interior design contract is one of the many steps to creating a seamless experience for you and your customers. If your contract terms aren’t aligned with your interior design process OR you’re unsure how to rely on your contract when issues pop up, you’ll eventually run into some bumps in the road.
My Favorite Interior Design Contract Terms
After working with 100+ interior designers and (jumping on calls with their attorneys to make sure their contracts were buttoned up), I’m sharing a few of my favorite terms that I often see missing from residential interior design contracts.
Interestingly enough, these are also the challenges my interior design business owner clients face that make running their business difficult.
Let’s dive in!
01 | COMMUNICATION
This is one of the most important items you should specify in your residential interior design contract (this goes for ANY service provider, regardless of the industry)! Things get personal when you’re working closely with someone for an extended period of time, and boundaries can start to get fuzzy after a while.
Including a term about your communication policies allows you to proactively outline how and when clients should communicate with you to receive the most timely response.
Want to stop getting text messages from clients around the clock? Put it in your contract.
Don’t want to meet or have calls on evenings or weekends? Put it in your contract.
02 | THE CONTRACT TERM
If your clients think they have you forever, they won’t be in a rush to make decisions and that’s when your profitability takes a hit.
Spell out the length of your engagement and key milestones, even if you work hourly.
As the pro, you should know how long each phase of your interior design process will take, and to be of service to your clients, you should let them know how long their service will take (or at least provide estimates for key milestones).
📣 Tip: If every project and timeline is different, be sure to check out our Waitlist Workshop to learn the standard project timelines for various service offerings.
By including this term in your contract, if (and more often when) a project has delays because of something outside of your control, you have a way to ensure you are compensated for the additional time spent on the project.
💡 Want the rest of my must-have clauses (and the exact language to use)?
Inside The DTS Files, I share my NINE must-have contract terms, WHY they are so important, and real-world examples of how to use them to prevent scope creep, handle late payments, and protect your time.
Myth: You Can’t Streamline Your Interior Design Business When Every Project is Different
This is a common struggle I hear from interior designers ALL THE TIME. They wonder how they can create a process when every project and every client is so unique.
I get it!
The work we do with our interior design clients is highly individualized based on their challenges and needs. What works for a solo interior design business owner might not apply to a designer with a team of fifteen. And a team of fifteen has very different needs and challenges than a team of one does.
So, how do you streamline your interior design process when every project is different?
I break it all down in this article.
Join The DTS Files for my advice and insights.
How to Get Press as an Interior Designer
Want Press for Your Interior Design Business? Here’s How to Get Noticed by Editors
Getting published as an interior designer can feel impossible—but with the right approach, you can land features in top publications without hiring a publicist.
In this post, I’m breaking down insider pitching strategies straight from my own PR pro, Madison, who used to help me get PR. She works with brands like Kendra Scott and Betsey Johnson.
In this article, you’ll learn:
The exact timeline for pitching your work (hint: it’s months ahead!)
How to craft a catchy subject line that gets editors to open your email
The biggest mistakes that drive editors crazy (and how to avoid them)
Simple ways to maximize your press features and get more visibility
Join The DTS Files today for full access.
How to Make Sales Calls Easier For Interior Designers
Hate Sales Calls? Here’s How to Make Them Easier (and More Effective)
If sales calls make you nervous, drain your energy, or end up being “pick your brain” sessions with tire kickers, you’re not alone. But what if I told you that sales calls don’t have to be hard—and you don’t need to spend hours prepping for them?
With over 14 years of experience doing sales calls in the luxury service industry, I’ve developed a simple, no-fuss approach that eliminates the stress, screens out bad leads before the call even happens, and turns every conversation into an easy, natural way to connect with potential clients.
In this post, I’m breaking down exactly how to simplify your sales process so you can:
Cut sales calls down to 15-20 minutes (without missing a thing)
Pre-screen prospects so you only talk to ideal clients
Send pricing & process details ahead of time so clients come prepared
Hand off inquiries to a team member so you’re never stuck in price negotiations
Stop over-preparing, stop dreading the process, and start closing more sales with confidence. Access the full article inside The DTS Files.
How to Take Time Off in Your Interior Design Business
Thinking about taking time off from your interior design business but worried about leaving clients hanging—or worse, losing future business? Whether it’s a summer slowdown, a holiday break, or a long-overdue reset, stepping away without disrupting your business takes careful planning.
In this article, I’m sharing how to structure your schedule, set client expectations, and use strategic processes to create a seamless experience before, during, and after your time off. Learn how to manage inquiries, maintain client relationships, and actually enjoy your break—without the stress of coming back to a mess.
Want to make time off feel effortless and profitable? Read the full post inside when you join The DTS Files.
HEAR FROM SOME OF OUR READERS:
Looking for help with pricing?
PRICING PLAYBOOK for INTERIOR DESIGNERS
Start with The Complete Guide to Pricing Your Design Services
Learn the most common pricing models used by interior designers, where each works best, and how to spot the signs that your current pricing structure needs to change.
NEED BUSINESS SUPPORT ASAP?
SHOP TEMPLATES
Need the documents behind a streamlined process?
The Design Library includes the client-facing investment guides, proposal templates, welcome guides, SOPs, questionnaires, contracts, and business tools we use and recommend for interior design firms.
SHOP WORKSHOPS & TRAININGS
After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. The Workroom houses our focused trainings for interior designers on pricing, construction, service structure, business operations, and other areas we teach inside design firms
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