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ACTIONABLE BUSINESS STRATEGIES
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ARTICLES PUBLISHED WEEKLY
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EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
| ACTIONABLE BUSINESS STRATEGIES I ARTICLES PUBLISHED WEEKLY | EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
Welcome to The DTS Files for Interior Designers
Business analysis, advice, CLIENT INSIGHTS and field notes for interior designers
The DTS Files is a library of expert insights for interior designers who want to work in a more streamlined, efficient way. Articles are based on real-world consulting experience, strategies I've personally implemented in design businesses across the US and Canada, and a perspective most business educators can't offer: I've been on both sides of the table, as a business consultant and as a luxury design client. Read more below.
Ouch! How to Recover After Making a Mistake on a Client’s Interior Design Project
Made a Mistake on a Client Project? Here’s How to Recover—Without Losing Trust (or Your Reputation).
It happens. You drop the ball on a client’s interior design project, and now you have to own up to it. The difference between keeping that client’s trust—or losing them forever—comes down to how you handle the mistake.
Most designers panic, shift blame, or avoid the conversation altogether. But the right approach? It actually strengthens client relationships and sets you apart as a true professional.
In this post, I’m breaking down:
The 8-step framework for handling mistakes with confidence
How to prevent a small error from turning into a major issue
What to say (and what not to say) when owning up to a mistake
Mistakes don’t define your business—how you handle them does.
Want to know the best way to recover from a client issue and prevent future problems? Join The DTS Files to unlock the full post.
Who to Hire First in your Interior Design Business
Feeling Stretched Too Thin in Your Interior Design Business? Here’s How to Hire the Right Help—Without Wasting Time or Money.
You know you need help. Your projects are dragging on, marketing feels overwhelming, and the thought of taking on more clients makes you panic. But hiring? That feels just as impossible.
Who do you hire first? How do you afford them? And how do you find the time to train them when you're already maxed out?
In this post, I’ll show you:
How to figure out exactly what tasks to outsource
Why most designers waste money hiring the wrong person—and how to avoid it
A step-by-step breakdown of roles, responsibilities, and pay rates
If you want to hire with confidence so you can free up your time for the work you love, join The DTS Files to read the full post.
Elevate your Interior Design Client Experience Process: Nail Your Sales Calls
One of the benefits of having a streamlined client experience process for your interior design business is that it will help you to feel confident during sales calls so you can book more dream clients. In this post, I’m going to share tips for how to structure your sales calls with potential interior design clients.
Join The DTS Files for my advice and insights.
How to Qualify your Interior Design Leads (and screen out the tire kickers)
Stop Wasting Sales Calls on Potential Clients Who Expect Free Advice
Ever hopped on a call, only to realize the potential client thought it was a free consult or assumed they could start the project immediately?
One of the biggest mistakes designers make is jumping on calls too soon—before setting clear expectations. The result? Wasted time, price shoppers, and frustrating conversations that don’t lead to bookings.
In this post, I’ll share:
The key mistake costing you time and leads
How to filter out the wrong clients before the call
The simple fix that turns sales calls into booked projects
Join The DTS Files to read the full post and start talking only to ready-to-book dream clients.
Organize Your Interior Design Client Experience Workflow: Your Services and Pricing Guide
Still Wasting Time on Unqualified Leads? Here’s How to Fix It Fast.
You wouldn’t walk into a luxury store without knowing the price tag, so why should potential clients expect anything different when inquiring about your services?
Yet, so many business owners waste hours every week on calls with leads who can’t afford them, aren’t ready to invest, or—worst of all—just want to “pick their brain.” The fix? A polished, professional Investment Guide that does the heavy lifting for you.
In this post, I’ll walk you through exactly how to craft a high-converting Investment Guide that streamlines your inquiry process, protects your time, and makes it easy for dream clients to say YES. Want to see the step-by-step breakdown? Join The DTS Files to access the full post.
Organize Your Interior Design Client Experience Workflow: The Inquiry Phase
Your Client Experience Starts Before They Even Hire You—Are You Losing Leads Without Realizing It?
“It’s not worth doing if it’s not worth doing well.” That’s been my mantra for as long as I can remember, and it’s exactlywhy I help my clients refine their interior design businesses to run smoothly, efficiently, and profitably.
Because here’s the truth: If your process leaves potential clients confused, frustrated, or unsure of what to do next, they’ll focus more on their uncertainty than the results they could be getting from working with you. And when that happens? You risk losing the very people you worked so hard to attract.
Your client experience starts the second someone reaches out—not after they sign a contract. If you don’t have clear, seamless workflows in place, you’re making it harder (and less appealing) for clients to move forward with you. But with just a few simple tweaks, you can set expectations, establish trust, and position yourself as the obvious choice—before you even hop on a discovery call.
I’m walking you through the exact steps to create a client experience that makes your business feel polished, effortless, and high-end—starting with the very first inquiry. Want to get it right? Join The DTS Files to access the full post.
Organize your Interior Design Business with Asana and Google Drive
There are a million tools and methods available for organizing your interior design business—and, in our 1:1 consulting and software implementation services, we’ve helped interior designers set up many of them. What I’ve learned through my years of operations consulting and owning two businesses is that it doesn’t matter what tools you use or how robust they are.
What matters is if you are using them consistently (and properly).
As a team, our favorite business management tools for interior designers are Asana, Google Drive, HoneyBook, Flodesk, Loom, and Zapier.
✏️ Want to see how Asana can streamline your interior design business? Grab our complimentary Asana Blueprint for Interior Designers here.
If you’re looking for my favorite software to manage your product library and sales, that’s a separate conversation.
When interior designers come to me and say they are using any of these tools, my team and I jump for joy because I know there are SO many ways they can integrate these tools to elevate and streamline their client-facing and behind-the-scenes operations.
When I had my wedding design and planning business, I used my website and blog, a reputable directory site, and client and vendor referrals to grow my business. My biggest focus back then was sharing valuable resources on my blog (I posted a new blog every.single.morning), serving my clients well, consistently asking for testimonials, and sending handwritten letters to every client and vendor I worked with (I even sent cards to the parents of the couples I worked with).
Back then, Asana and Google Drive literally didn’t even exist yet!
😱😱😱
So, how did I run a multi-state business with multiple high-touch service offerings in the luxury market?
Paper checklists.
I had a multi-page checklist for each service I offered for each new client. This checklist was printed out and then went into the top of each client binder, and I would work through that list and check things off as I went for each project.
Once the wedding or event was over, it didn’t stop there. I had about twenty items on my post-wedding checklist, and I never missed a thing.
I also kept a communication log to document who I spoke to or met with and what we discussed. This allowed me to remember all the to-dos and details for various clients.
This meant all of my business management documents were created in Microsoft Office (Google Drive wasn’t a thing yet!) and then printed on paper. Even when it was busy wedding season and I was working with brides in multiple states, this system worked well because I consistently used it with every project.
While it matters what software you use based on your specific needs, it matters more that you use your software consistently and to the fullest.
🔑 Read the rest inside The DTS Files — my members-only collection of advanced strategies, industry insights, and behind-the-scenes advice for running a profitable, elevated design firm.
💌 Not quite ready to become a member? Join The Weekly Install® and get my best insights and strategies for free delivered straight to your inbox every Friday. Sign up here.
How to Create a Five Star Client Experience for Your Interior Design Business
Imagine this: You finally book an appointment at a high-end salon, expecting a seamless, luxury experience. Instead, from the moment you walk in, it’s a series of awkward missteps, confusion, and missed opportunities that leave you feeling anything but pampered.
I recently had this exact experience—and trust me, it was bad. But here’s the thing: it didn’t have to be. With just onesimple email and one internal process tweak, this salon could have turned a forgettable (and frustrating) visit into an experience worth raving about.
If you offer any kind of premium service, you need to read this. I’m breaking down the 10 biggest mistakes this salon made—mistakes that could be costing you repeat business—and how to fix them with a streamlined, high-touch client experience.
Join The DTS Files to unlock the full post and learn how to create a client experience so good, people can’t wait to book with you again.
HEAR FROM SOME OF OUR READERS:
Looking for help with pricing?
PRICING PLAYBOOK for INTERIOR DESIGNERS
Start with The Complete Guide to Pricing Your Design Services
Learn the most common pricing models used by interior designers, where each works best, and how to spot the signs that your current pricing structure needs to change.
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Need the documents behind a streamlined process?
The Design Library includes the client-facing investment guides, proposal templates, welcome guides, SOPs, questionnaires, contracts, and business tools we use and recommend for interior design firms.
SHOP WORKSHOPS & TRAININGS
After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. The Workroom houses our focused trainings for interior designers on pricing, construction, service structure, business operations, and other areas we teach inside design firms
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