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ACTIONABLE BUSINESS STRATEGIES

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ARTICLES PUBLISHED WEEKLY

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EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I ARTICLES PUBLISHED WEEKLY | EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

Welcome to The DTS Files for Interior Designers

Business analysis, advice, CLIENT INSIGHTS and field notes for interior designers

The DTS Files is a library of expert insights for interior designers who want to work in a more streamlined, efficient way. Articles are based on real-world consulting experience, strategies I've personally implemented in design businesses across the US and Canada, and a perspective most business educators can't offer: I've been on both sides of the table, as a business consultant and as a luxury design client. Read more below.

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PRICING Katie McFarlan PRICING Katie McFarlan

Interior Designer Sales Tax Series Part 01 | Origin-Based Versus Destination-Based Sales Tax: Which One Applies to Your Business?

This sales tax blog series was written by Dakota Design Company and evaluated by CVW Accounting, 2/24/25.

Sales tax is a complex topic, and one that prompts many questions from interior design business owners. This post is part one of our Sales Tax Blog Series.

First, if you are purchasing to-the-trade-only products, and selling them to your clients, you already will have a sales tax permit (that allows you to make purchases without paying sales tax). You should understand how to invoice your clients for the appropriate amount of sales tax on transactions and how and when to remit the sales tax you collect to your state Department of Revenue for state and local sales tax. For any designer who needs a refresher on these sales tax basics, please read this post that covers all this need-to-know information. 

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DEAR DAKOTA Katie McFarlan DEAR DAKOTA Katie McFarlan

DTS Files Reader Perk: How to Submit a Question for complimentary consulting via our Dear Dakota Series

The Dear Dakota blog series where I provide complimentary consulting and advice to interior designers is a members-only feature. If you’d like the ability to submit your questions and get the chance to have me answer them on the blog, please become a member of The DTS Files.

If you’re already a member and you’d like to submit a question, log into your account and access the form inside this blog.

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SYSTEMS & OPS Katie McFarlan SYSTEMS & OPS Katie McFarlan

How Standardizing Your Services Can Help You Scale Your Interior Design Business

If every project feels like a custom job and your workflow is all over the place, you’re making business way harder than it needs to be and I have a GUESS as to what’s happening.

The secret to scaling isn’t doing more—it’s doing less, but in a smarter, more strategic way.

Ready to stop reinventing the wheel with every new project? This is EXACTLY where I would start if we worked together 1:1.

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CLIENT EXPERIENCE Katie McFarlan CLIENT EXPERIENCE Katie McFarlan

Dear Dakota: Proposal vs. Contract - Should You Send Them Together or Separately?

When presenting your design fees to a potential interior design client, do you send the proposal first and the contract later? Or do you send everything at once so they have all the details before signing?

Some interior designers separate these steps. Some do them at the same time. Some send a contract out later, like mid project (🙀). Others don’t use a contract at all (🙈).

Obviously—the last two? NOT good strategies.

If you want a process that protects your business, builds trust, and keeps projects running smoothly, the proposal and contract go hand-in-hand.

PS: I’m not an attorney and this is not legal advice. This is based on my experience working 1:1 with over 100 interior design businesses.

Keep reading for my advice on when to send these two documents.

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CLIENT EXPERIENCE, PRICING Katie McFarlan CLIENT EXPERIENCE, PRICING Katie McFarlan

Why Your Interior Design Projects Feel Incomplete (And How to Fix It for Good)

You’ve finally made it to the end of a project, the furniture is installed, everything is in place… and yet, something feels unfinished. The excitement you expected from your client? Yes, they love it, but there’s still something left to be desired.

And, maybe they don’t fully realize it, but you do. Because YOU know the power of styling.

When styling and accessorizing aren’t part of your interior design process, the project never truly feels complete. Read more to learn why.

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THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan

The Design Brief® | Color Theory 02 | Color Interactions and Application: An Interior Designer’s Guide to the Usage of Color and Color Contrast

In our blog post, Color Theory Part 1: Color Language and Color Attributes, we explored some basic color theory. Here, we will delve into how colors interact with one another and talk more about how interior designers make color selections effectively.

There is a lot to say about how colors interact together. And this is at the heart of how interior designers put together color palettes and schemes. That is where the artistry happens. And the interaction of multiple colors together can be extraordinarily visually impactful, eliciting strong human emotions and reactions.

Keep reading for the second lesson from Dr. Gloria on color theory and how it impacts your design process and client onboarding.

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CLIENT EXPERIENCE, MARKETING Katie McFarlan CLIENT EXPERIENCE, MARKETING Katie McFarlan

How a Strong Client Experience Eliminates the Need for “Selling” in Your Interior Design Business

As an interior designer, you started your business to design—not to focus on marketing and sales. But when you decide to go out on your own, sales and marketing are CRITICAL if you want to book clients.

I've talked to a lot of interior designers, and I know most of them don’t enjoy having sales conversations. They get nervous. They trip over their words. And next thing you know, they’re discounting their services, throwing in extras for free, and practically handing over the keys to a new car while they’re at it.

But here’s something I believe so firmly in (I mean, I built my entire business on it, so obviously, I believe in this):

If you have a solid client experience process in place, you shouldn’t have to "sell" at all.

Yes, you read that right. When your process is seamless, proactive, and aligned with your ideal client’s needs, people should be 90% pre-sold before you even get to the dreaded "selling" phase.

*Now, I’m not saying you don’t have to market. You do. You should always be marketing. But I’m saying you won’t have to SELL.

Remember sales and marketing are two different things.

Let’s break this down.

Join The DTS Files to keep reading.

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Looking for help with pricing?

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PRICING PLAYBOOK for INTERIOR DESIGNERS

Start with The Complete Guide to Pricing Your Design Services

Learn the most common pricing models used by interior designers, where each works best, and how to spot the signs that your current pricing structure needs to change.

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Need the documents behind a streamlined process?

The Design Library includes the client-facing investment guides, proposal templates, welcome guides, SOPs, questionnaires, contracts, and business tools we use and recommend for interior design firms.

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SHOP WORKSHOPS & TRAININGS

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. The Workroom houses our focused trainings for interior designers on pricing, construction, service structure, business operations, and other areas we teach inside design firms

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
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Proven strategies and tools to streamline and elevate your interior design business.