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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

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SYSTEMS & OPS, PERSONAL Katie McFarlan SYSTEMS & OPS, PERSONAL Katie McFarlan
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What I’m Saying Goodbye to in 2026 (and a look back at 2025)

2025 will be a milestone year for me, God willing, because it is the year I will turn the same age my dad was when he lost his very short battle with cancer. 

He died when I was 17, and back then, 44 seemed SO old. My dad owned a popular restaurant and catering business and a beautiful home, had five kids, was happily married to my mom, and was a powerful, charismatic presence. 

Now, as I approach the same age, I realize just how young he was and how his life was really just beginning. 

Losing him at such a young age has given me a unique perspective on how precious my time is and has majorly impacted my priorities. It is also why I spend time every Friday reflecting on how I spend my time every single week. 

As I plan for 2025, I reviewed all my notes over the past year and noticed some consistent themes of things I didn’t enjoy or realizations I had that I ignored for MONTHS. 

And this is NOT the year for me to hold onto anything that does not serve me. 

So, in honor of my dad, one of my all-time favorite humans in the entire world and the person who has had the most significant impact on who I am today, here are the 11 things I’m saying BYEEEEE to in 2025. (in no particular order) …

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THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan
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The Design Brief® | Volume XXVI | HISTORY SERIES: American House Styles

It is important for designers to recognize house styles in order to coordinate interior styling with exterior design. It would be inappropriate to style the interior of a mid-century modern home with pieces referencing Georgian design, or to use French country furniture in a Mediterranean home. Below is a comprehensive description of many of the house styles found in the United States. 

Many of the house styles listed below overlapped with each other timewise, in the periods of their popularity, so the order they appear below is not strictly chronological.

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THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan
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The Design Brief® | Volume XXV | HISTORY SERIES: American Historic Furniture Styles

Historic American furniture styles are extremely varied and diverse. They were influenced by a wide range of European settlers who immigrated here and brought their own stylistic heritage, as well as by designers who shaped trends with their unique American sensibilities. 

European Stylistic Influences across North America

During the 1500s, and 1600s, early Spanish settlers conquered and occupied what is now Florida, Texas, Arizona, Southern California, and Mexico. The Spanish strove to impress native populations and to demonstrate their superiority with construction techniques. Delve more into Spanish-influenced architecture in North America here

The French did not occupy as much of the Americas during this colonization period as the Spanish, but they did settle in northeast Canada, across the Midwest, and down to Louisiana. The most lasting impacts of early French settlers in architecture and design can be seen in Louisiana, along the Mississippi River, and in southeastern Canada, as described here

The Dutch (from the Netherlands, previously known as Holland) settled along the eastern seaboard, particularly in New Jersey and New York. German migrants settled in what is now Pennsylvania. Their legacy in architecture and design is explored here.  

The Spanish, French, Dutch, and Germans were not the main nationalities to settle in colonial America. It was the  BRITISH who were the most predominant settlers. They came not only to explore the new world, but also to flee political and religious upheavals in Europe. Learn more about their architectural and furniture traditions here.

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THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan
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The Design Brief® | Volume XXIV | Remembering Frank Gehry: His Work and Legacy

Frank Gehry, one of the most remarkable and creative talents in the history of American architecture, died on December 5th, 2025, at the age of 96. He will be remembered for his awe-inspiring, hugely memorable buildings, and for the simple fact that he challenged the most basic and long-standing premise in building construction throughout the ages: that walls should be straight and perpendicular to the ground. 

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DEAR DAKOTA, CLIENT EXPERIENCE, PRICING Katie McFarlan DEAR DAKOTA, CLIENT EXPERIENCE, PRICING Katie McFarlan

Dear Dakota: My Clients Won’t Invest in Furniture or Styling. What Am I Doing Wrong?

“I’m an interior designer in a small town and have been doing it for two years now, and I cannot get a client to buy into the furniture and styling phase of my design process. They either say ‘I already have everything from our current home’ or ‘I can do that myself later, we ran out of money.’ I really want to start building a high-end portfolio, but I can’t do that if clients won’t let me install and style. What am I doing wrong? HELP!!”

If you’re struggling to  get clients to invest in furnishings and styling, there’s a deeper issue at play. Inside, I’m sharing what’s actually going on and how to fix it. 

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THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan
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The Design Brief® | Volume XXIII | HISTORY SERIES: Historic Architecture from Spain

Spanish design and architecture are important to understand because the Spanish people have influenced not only their home country of Spain but also many other parts of the globe. During the Renaissance in Spain, beginning about 1490, Spanish explorers conquered large parts of what is now Cuba, Jamaica, Haiti, the Dominican Republic, the Virgin Islands, Mexico, South America, and the Philippines, as well as the southern and western United States. So, knowledge of Spanish design means that one also understands the architectural influences that can be seen in all of these varied locales

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THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan
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The Design Brief® | Volume XXII | HISTORY SERIES: Historic Furniture from Central Europe

In central European countries, such as Germany, Austria, Czechoslovakia, Belgium, the Netherlands, and Denmark, the period of the Renaissance was delayed and not as long-lasting or influential as elsewhere in Europe. Even before that, these countries were not highly prominent within architecture and design as other parts of Europe. But there are several later periods when these countries were very much at the forefront of stylistic architectural and furniture innovations. This post focuses on several notable 19th- and 20th-century periods where important design innovations emerged from these central European countries.

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CLIENT EXPERIENCE, SYSTEMS & OPS, MARKETING Katie McFarlan CLIENT EXPERIENCE, SYSTEMS & OPS, MARKETING Katie McFarlan

How to Market Paid Design Advice Consultation Services Nationally

Many designers offer consultation services, and they are a great way to offer value to a wider range of clients on a smaller scale. Now, let me clarify what I mean by consultation services. There are two instances when a design may have a consultation with a client. Read the blog to find out more.

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PRICING PLAYBOOK for INTERIOR DESIGNERS

The Complete Guide to Pricing Your Design Services

Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:

  • the six most common pricing models for designers

  • who each one is best for, and

  • how to know if your pricing model is broken

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SHOP TEMPLATES

Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.

The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:

✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.

What took me years to refine can be in your inbox in minutes.

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SHOP THE DESIGN LIBRARY

*for interior designers only, not interior design business coaches, consultants, mentors, strategists.

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SHOP WORKSHOPS & TRAININGS

Learn from me and my team (comprised of industry experts and educators) all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school and are professors!

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.

On-demand and live step-by-step trainings for your busy schedule.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
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*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

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COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS

You don’t need to overhaul everything. You just need to fix the right thing.

This 2-minute quiz will help you identify what’s holding you back and how to fix it.

GET YOUR RESULTS IN TWO MINUTES

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Proven strategies and tools to streamline and elevate your interior design business.