A woman with blonde hair wearing a gray plaid blazer. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

Welcome to The DTS Files for Interior Designers

The DTS Files is a premium content hub for interior designers who want to grow their businesses with expert-backed strategies, real-world consulting insights, and proven frameworks.

Want full access? Subscribe now to unlock all premium content.
Already a member? Log in, then scroll down to the blog to read.

|

ACTIONABLE BUSINESS STRATEGIES

I

MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY

|

PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

A woman with blonde hair sitting at a white desk, typing on a silver laptop in a bright room with minimal decor. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Categories in script font. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan
Preview

The Design Brief® | Volume XIV | How Frank Lloyd Wright Influenced American Design and Architecture

It could be argued that no single person has influenced American architecture and design more than Frank Lloyd Wright. You likely have some familiarity with his life and work. But you may not realize the extent to which his life was filled with controversy, eccentricity, scandalous love affairs and marriages, tragedy, family desertion, perilous debt, and financial ruin. He was hugely charismatic, also pompous, a narcissist, a curmudgeon, a control freak, a self-promoter, a manipulator, an adulterer, a home wrecker, and a genius.

Read on. His story is just too interesting not to delve into. 

Read More
THE DESIGN BRIEF Katie McFarlan THE DESIGN BRIEF Katie McFarlan
Preview

The Design Brief® | Volume XIII | How to Use LINE Effectively in Interiors

In my years of teaching college-level interior design students, I use the analogy that the elements of design are like the ingredients in a recipe: flour, sugar, salt. The elements are the building blocks used selectively by designers to create the desired effects in spaces. The principles of design equate to how those ingredients or building blocks are artfully combined to arrive at a flavorful and pleasing outcome. The principles are the strategies. 

The listing of design elements and principles varies by author or theorist, but I have always referred to these as the overriding quintessential elements and principles of interior design. 

We have covered the design elements COLOR and LIGHT in several posts:

    Color Theory 1

    Color Theory 2

    Using color to alter spatial perceptions

    LED lighting

    Lighting design

    Calculating lighting levels

Now let’s tackle how various types of LINE, or linear elements, can be artfully used in interior spaces to arrive at desired effects. 

Read More
PRICING Katie McFarlan PRICING Katie McFarlan
Preview

Interior Designer Sales Tax Series Part 04 | Sales Tax Implications of Selling Retail Merchandise Versus Selling To-The-Trade Only Products

This sales tax blog series was written by Dakota Design Company and evaluated by CVW Accounting, 2/24/25.

Where interior designers source products and furnishings from impacts profitability and has sales tax implications, and we see a variety of approaches. Traditionally, interior designers purchase from manufacturers, showrooms, and other sources who sell to-the-trade exclusively. Interior designers typically need to show that they have a legitimate interior design business and that they have a sales tax permit that allows them to make tax exempt purchases.

But many interior designers also make purchases—on behalf of their clients—from retail outlets or shops that sell to the general public. They may make this choice for a variety of reasons: there isn’t a design center or to-the-trade only showrooms in the designer’s area, their clients desire merchandise from sources such as Pottery Barn or West Elm, it’s convenient to purchase from high-volume retailers such as Home Goods, or the interior designer sources vintage and antique items for their clients.

These sourcing choices have a significant impact on the amount interior designers can earn in markup on goods sold.

Read More
PRICING Katie McFarlan PRICING Katie McFarlan
Preview

Interior Designer Sales Tax Series Part 03 | Should Sales Tax be Added to Your Design Services Fees and/or Shipping Charges?

This sales tax blog series was written by Dakota Design Company and evaluated by CVW Accounting, 2/24/25.

Doing the right thing regarding sales tax can be challenging for small business owners. But most business owners do want to do the right thing. And even more business owners want to avoid the risk for tax audits, tax penalties, and payment of back taxes. So in this article we’re going to make sure interior designers are aware of their responsibility. 

If you are purchasing to-the-trade-only tangible goods, and selling them to your clients, you already will have a sales tax permit (that allows you to make purchases without paying sales tax), and should understand how to invoice your clients for the appropriate amount of sales tax on sales, and how and when to remit those tax dollars to your state Department of Revenue for state and local sales tax. For any interior designer who needs a refresher on these sales tax basics, please read this post that covers all this need-to-know information. 

Calculating sales tax on a product or service  is fairly simple. First you need to determine whether the item or service is taxable, and if so, you need to know the applicable tax rate. Most states’ Department of Revenue websites include a sales tax calculator (look for something called Sales Tax Rate Calculator, or look for Calculate Sales Tax Rate). By entering the applicable zip code, you can find the correct tax rate for that area. 

Read More
DEAR DAKOTA Katie McFarlan DEAR DAKOTA Katie McFarlan

Dear Dakota: I’m Drowning Because I Have No Processes in Place in my Interior Design Business

Dear Dakota,

My biggest problem is not having SOP's in place, and already having a team of 3. We are bleeding time and money right now and it's so painful. I grew fast, and am finding myself drowning and needing to re-adjust everything to ensure we can continue to stay afloat. Help!

Join The DTS Files to read my exact advice to this interior designer.

Read More
PRICING Katie McFarlan PRICING Katie McFarlan
Preview

Interior Designer Sales Tax Series Part 02 | Understanding Sales Tax Nexus for Out-of-State Sales

This sales tax blog series was written by Dakota Design Company and evaluated by CVW Accounting, 2/24/25.

Sales tax is often a topic that prompts questions among interior designers. And we don’t blame you. No business owner wants to get it wrong and risk tax audits and/or penalties.  

For an overview of the basics of re-selling and related sales tax, see this blog post. And to dig into the particular sales tax rates you need to charge your in-state clients, read here

Another complex topic that needs to be tackled is how and when to tax out-of-state clients and purchasers. 

We also cover the protocol if your business is in an origin-based state but your client is an a destination-based state.

Ah, the joy of taxes. But we’ve got you covered! Subscribe to The DTS Files to unlock this post.

Read More

ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS

My strategies have shaped the way thousands of interior designers and luxury service providers do business.

Inside The DTS Files, you’re getting the original insights straight from the source. Tested, refined, and backed by my experience working with 100+ design firms.

And because this is a members-only space, I can go deeper than ever before, sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

HEAR FROM SOME OF OUR MEMBERS:

Text based testimonial for The Weekly Install newsletter written by Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Close-up of an email message with a personal note praising someone's advice and describing client interactions. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Close-up of text expressing gratitude for email marketing content, mentioning opening emails and finding them valuable and interesting. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Screenshot of an email message praising someone's emails and blog posts, encouraging continued good work, signed by Caroline. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
A screenshot of a heartfelt message expressing love for emails and tips, thanking the recipient for their valuable content. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Screenshot of an email message addressed to Katie McFarlan, dated October 5, 2023, at 9:36 AM, discussing interior design resources. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
Screenshot of a message from Lis expressing gratitude for sharing wealth of knowledge, mentioning following on Pinterest, and wishing a blessed day with a red heart emoji. Katie McFarlan Dakota Design Company Premium Client Process templates for Inte

Not Ready to Subscribe? Start here.

A woman in a white blouse and beige pants sitting at a round wooden table holding notebooks, with a guide titled 'The Complete Guide to Pricing Your Design Services' overlaid on the image. Dakota Design Company Premium Client Process Templates

PRICING PLAYBOOK for INTERIOR DESIGNERS

The Complete Guide to Pricing Your Design Services

Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:

  • the six most common pricing models for designers

  • who each one is best for, and

  • how to know if your pricing model is broken

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.

The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:

✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.

What took me years to refine can be in your inbox in minutes.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

*for interior designers only, not interior design business coaches, consultants, mentors, strategists.

Close-up of a woman wearing a white shirt and a gold necklace, holding a hardcover book. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

SHOP WORKSHOPS & TRAININGS

Learn from me and my team (comprised of industry experts and educators) all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school and are professors!

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.

On-demand and live step-by-step trainings for your busy schedule.

Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

A beige hardcover book with a textured cover sits on a stone table, with a blurred white cushioned headboard and bed in the background. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS

You don’t need to overhaul everything. You just need to fix the right thing.

This 2-minute quiz will help you identify what’s holding you back and how to fix it.

JOIN 16,000 DESIGNERS EVERY FRIDAY

Logo of 'The Weekly Install' by Dakota Design Co. Katie McFarlan Best Newsletter and Premium Client Process templates for Interior Designers
A woman with long wavy brown hair sitting at a white desk, looking at printed papers with some photographs, a laptop, and stacked books. Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers
A digital newsletter titled 'The Weekly Install' displayed on a smartphone screen, featuring a flat lay photo of a round beige table with an open book.Katie McFarlan Dakota Design Company Premium Client Process templates for Interior Designers

Proven strategies and tools to streamline and elevate your interior design business.