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ACTIONABLE BUSINESS STRATEGIES
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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY
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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS
| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

Dear Dakota: What To Do When a Tough General Contractor Refers a Good Interior Design Client?
What do you do when the worst contractor you’ve ever worked with sends you a dream client? Take the job? Run for the hills? Here's how to protect your business, your boundaries, and your bottom line.
Join The DTS Files to read my advice.
Ways Interior Designers Can Make Money Selling Window Treatments
Ever feel like you’re leaving money on the table with window treatments?
If you’ve wondered how to turn them into a profitable (and seamless) part of your design business, this one’s for you. I’m breaking down five ways to sell them, the risks you need to watch for, and where the real revenue is hiding.
Join The DTS Files for my advice.
What to Do When a Junior Designer Uses Your Portfolio to Promote Their Side Hustle
A designer wrote in with a tough situation: a junior team member is using her portfolio to land side work. If you’ve ever had that pit-in-your-stomach moment when you find out someone on your team has crossed the line, this one’s for you. In this article, I talk about how to protect your business and what to do if it’s already happened.
Want my advice? Join The DTS Files to unlock it inside this members-only post.
The Design Brief® | Volume XVII | Design Elements: Pattern and Texture
Here we are completing our series on the Design Elements. The elements of design are like the ingredients that a designer adds in just the right amounts to arrive at a delicious finished product.
Although the list of the design elements varies by author or theorist, I consider these to be the definitive design elements:
LINE
SHAPE
PATTERN
TEXTURE
COLOR
LIGHT
We have covered several of these in previous editions of The Design Brief™:
In today’s edition of The Design Brief™, we’ll delve into using PATTERN & TEXTURE to manipulate a final design aesthetic.
How Much Should You Pay an Interior Design Employee? Start here.
25 years in business. Confident in their client relations, design skills, and financials. Paying the team? That’s another story.
This designer asked us:
How do I know what to pay a new hire, especially if I’m weighing experience vs. education?
If hiring feels like a mystery or you’ve ever second-guessed what you’re offering, this post will walk you through, step-by-step, exactly how to set the right salary and avoid overpaying, underpaying, or boxing yourself in.
Want my advice? Join The DTS Files to unlock it inside this members-only post.
Feeling Maxed Out? This is the Advice We Give Most Interior Designers
13 projects. One burned-out designer. And a question we hear all the time: “I need to clone myself. Who should I hire first?”
If you’re feeling stretched thin and wondering how to grow your team without making a costly misstep, this one's for you. The answer might not be what you think.
Want my advice? Join The DTS Files to unlock it inside this members-only post.
Dear Dakota: How to Know If I'm Ready To Scale My Interior Design Business?
I was recently invited to join a group of interior designers who meet once a month to discuss their businesses. We did an “ask-me-anything” style call and it was tons of fun. One designer asked me this:
How do I know when it’s time to scale my business?
I loved this question because it’s important to think about this from the very first day you start your business. But the truth most people won’t tell you?
Scaling too soon (or scaling the wrong thing) can actually hurt your business more than help it.
Let’s talk about what scaling your interior design business really means and how to know if you’re ready.

ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS
My strategies have shaped the way thousands of interior designers and luxury service providers do business.
Inside The DTS Files, you’re getting the original insights straight from the source. Tested, refined, and backed by my experience working with 100+ design firms.
And because this is a members-only space, I can go deeper than ever before, sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

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PRICING PLAYBOOK for INTERIOR DESIGNERS
The Complete Guide to Pricing Your Design Services
Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:
the six most common pricing models for designers
who each one is best for, and
how to know if your pricing model is broken
NEED BUSINESS SUPPORT ASAP?
SHOP TEMPLATES
Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.
The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:
✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.
What took me years to refine can be in your inbox in minutes.
*for interior designers only, not interior design business coaches, consultants, mentors, strategists.
SHOP WORKSHOPS & TRAININGS
Learn from me and my team (comprised of industry experts and educators) all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school and are professors!
After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.
On-demand and live step-by-step trainings for your busy schedule.
*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS
You don’t need to overhaul everything. You just need to fix the right thing.
This 2-minute quiz will help you identify what’s holding you back and how to fix it.
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